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PABST BREWING COMPANY'S OLDE ENGLISH 800 MOVES INTO SALES LEAD

 PABST BREWING COMPANY'S OLDE ENGLISH 800 MOVES INTO SALES LEAD
 MILWAUKEE, Jan. 21 /PRNewswire/ -- Lutz E. Issleib, chairman and president, confirmed the announcement by IMPACT, the authoritive trade publication, that Olde English 800 Malt Liquor has overtaken all competition and moved into the No. 1 sales position in the United States.
 "OE800" won the prestigious gold medal for best taste at the 10th Great American Beer Festival and followed a second year of dramatic growth, racking up a plus 30 percent in 1991, a year the American beer industry dropped 2.4 percent.
 Issleib reports sales of 1.7 million barrels with strong double digit increases in 24 market areas and triple digit numbers in 13 important big volume states. Credit is given to the strength and determination of Pabst Wholesalers to take advantage of market conditions to move Olde English 800 ahead in the profitable malt liquor category. Pabst expects the brand to grow by another 25 percent this year.
 -0- 1/21/92
 /NOTE: Picture available.
 /CONTACT: Pabst Brewing, 800-WI-PABST/ CO: Pabst Brewing Co. ST: Wisconsin IN: FOD SU:


AL-CH -- SD004 -- 1872 01/21/92 12:55 EST
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Publication:PR Newswire
Date:Jan 21, 1992
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