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P.A. BERGNER & CO. HOLDING COMPANY REPORTS 22 PERCENT INCREASE IN DECEMBER OPERATING PROFIT

 MILWAUKEE, Wis., Jan. 21 /PRNewswire/ -- P.A. Bergner & Co. Holding Company today announced that operating profit (EBITDA) for the month of December was $42.1 million, which was ahead of projections and 21.8 percent grater than operating profit for December 1991. Total sales for the month were $214.2 million and comparable store sales increased 8.5 percent over last year.
 Stanton J. Bluestone, president of P.A. Bergner & Co., commented: "We are particularly pleased with our December operating results because we have not only continued the sales momentum which began in mid- November and has continued through January, but we have again exceeded our sales and operating profit (EBITDA) projections. This is the sixteenth of 17 months that P.A. Bergner & Co. has outperformed our operating profit plan since we have been in bankruptcy.
 "Our overall focus for the season was to provide the customer with what we knew they wanted: a well-focused and in-depth inventory of current fashion and gift merchandise at fair prices. We eliminated three very costly, short-duration sale events during the 5-week period and reinvested these markdown dollars into more long-term, value-added services at the store level.
 "We have not only exceeded our sales and operating profit expectations for this period, but we have built a strong foundation for the future by creating a more personal relationship with our customers and associates commencing in the past 5 weeks."
 -0- 1/21/93
 /CONTACT: Edward P. Carroll, Jr. of P.A. Bergner & Co., 414-347-5340, or Jerry Seeman of Burson-Marsteller, 212-614-5135, for P.A. Bergner & Co./


CO: P.A. Bergner & Co. Holding Company ST: Wisconsin IN: REA SU:

LD -- NY099 -- 7689 01/21/93 18:21 EST
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Publication:PR Newswire
Date:Jan 21, 1993
Words:281
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