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P&G reports decline in diaper sales.

A recent news item in the Wall Street Journal (January 29, 1993) discussed the decline of the baby diaper business at branded diaper producer Procter & Gamble, Cincinnati, OH. While the multinational company's overall sales grew 4% and net earnings rose 13% for the second quarter of fiscal 1993, according to the article in the WSJ, "diapers, P&G's largest category, which generated 16% of P&G's...sales in the year [1992], turned in 12% lower revenue..."

The newspaper attributed the marketshare decline to fierce competition from private label suppliers and major branded competitor, Kimberly-Clark, Dallas, TX.
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Title Annotation:Procter and Gamble Co.
Publication:Nonwovens Industry
Article Type:Brief Article
Date:Mar 1, 1993
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