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P&G launching 'Pampers Baby Dry,' building diaper plant in Poland.

In the last month, Procter & Gamble, Cincinnati, OH, made news in the European baby diaper market with two separate announcements revealing plans to launch a new diaper product and to build a diaper plant in Poland. The new product introduction, which takes place in the U.K., introduces "Pampers Baby Dry" disposable diapers, the U.K. version of "Pampers Ultra Dry," which is still in test market in the Northwest U.S. and is expected to be introduced nationwide later this year. Pampers Baby Dry had been test marketed in Aberdeen, Scotland and was to be available across the U.K. at the end of March.

The new Pampers Baby Dry is available in gender specific versions and in three sizes - maxi, maxi plus and junior; it replaces current "Pampers Phases" products.

P&G has also purchased 40 acres in Warsaw, Poland, to house production machinery for "Pampers" baby diapers. The facility, requiring an initial investment of $50-60 million to acquire and develop the site and install the manufacturing lines, will be P&G's first local manufacturing facility in Poland. Substantial further investment is expected at the site as business grows.

Product from the plant will be sold in Poland although the majority of production will be exported to countries in the region. The 40 acre site currently includes a partially finished building that P&G plans to repair and complete to house the Pampers production lines. P&G has 170 employees in Poland at present; the new plant will initially employ an additional 300 people.
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Title Annotation:Procter and Gamble Co.
Publication:Nonwovens Industry
Date:Apr 1, 1993
Words:256
Previous Article:Vertical integration and dynamic ideas spell success at Home Care.
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