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P&G introduces adult incontinence product.

While most of the news from Procter & Gamble, Cincinnati, OH, in recent months has involved ongoing information about its new "Ultra Dry "Pampers" and "Luvs" products--yet to be introduced on a national scale--the latest from the company in the absorbent products area was the recent release of a new adult incontinence product.

"Ultra Attends" briefs, introduced to the U.S. in January, feature a unique three part design that the company claims "helps maintain healthy skin better than the leading competitor." The Ultra Attends product has a patented 'stay dry" liner that quickly wicks wetness away, an ultra tissue layer that helps trap wetness inside the core and "aqua-absorb" gelling material, which is evenly distributed throughout the core to help lock in wetness. The product also provides outstanding leakage protection, has a notched core for a comfortable and secure fit, features "comport cuffs" for fitting body contours and includes reliable tapes for easy refastening.

Introduced to the institutional market and through P&G distributors, the new Attends product joins a line of adult incontinence products that includes undergarments, underpads, pad/pant systems, insert pads and washcloths.
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Title Annotation:Procter and Gamble Co.'s Ultra Attends briefs
Publication:Nonwovens Industry
Article Type:Brief Article
Date:Mar 1, 1993
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