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P&G ASSIGNS IVORY SHAMPOO AND CONDITIONER TO N W AYER, INC.

      P&G ASSIGNS IVORY SHAMPOO AND CONDITIONER TO N W AYER, INC.
    CINCINNATI, Nov. 4 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) today announced the appointment of N W Ayer, Inc., New York, as the advertising agency for Ivory shampoo and conditioner, effective immediately.
    Ivory shampoo and conditioner had been handled by D'Arcy Masius Benton & Bowles, New York.
    In addition to Ivory shampoo and conditioner, N W Ayer will continue to handle Puffs, Duncan Hines baking mixes, Citrus Hill, Hawaiian Punch, Folgers and Bain de Soleil.
    -0-                      11/4/91
    /CONTACT:  Ann Jenemann Smith, 513-983-3686; or Kelly L. Gillespie, 513-983-2809; both of Procter & Gamble/
    (PG) CO:  Procter & Gamble ST:  Ohio IN:  HOU SU: KK -- CL016 -- 0825 11/04/91 15:18 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 4, 1991
Words:122
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