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P&G ACQUIRES SCANDINAVIAN INCONTINENCE PRODUCTS COMPANY

 CINCINNATI, June 30 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) today announced that it will acquire the assets and business of LIC Hygien, a Scandinavian company selling adult incontinence and other disposable health care products. LIC Hygien is part of the AxTrade Care group of companies. Terms of the acquisition were not disclosed.
 "This move will strengthen our competitiveness in the incontinence segment of the disposable paper products market in Western Europe," said John E. Pepper, president of Procter & Gamble. P&G currently sells Attends adult incontinence briefs in several European countries, but not in Scandinavia.
 LIC Hygien has annual sales of approximately $60 million. Its adult incontinence products are sold to institutions and through pharmacies in Sweden, Finland and Norway through its sales offices in all the Nordic countries.
 Procter & Gamble had worldwide sales of $29.4 billion in fiscal 1991-92. The company makes and markets a wide range of products for consumer and institutional use worldwide, with operations in 54 countries. Its European businesses accounted for 29% of the company's total sales in fiscal 1991-92.
 -0- 6/30/93
 /CONTACT: Terry E. Loftus, Procter & Gamble (Cincinnati), 513-983-9789, or David Veitch, Procter & Gamble Europe (Brussels, Belgium), 322-456-2767/
 (PG)


CO: The Procter & Gamble Company; LIC Hygien ST: Ohio IN: HOU SU: TNM

KL -- CL003 -- 7057 06/30/93 10:17 EDT
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Publication:PR Newswire
Date:Jun 30, 1993
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