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Owens Corning Selects Interelate for Marketing Services Expertise; CRM Services Provider to Help With Go-To-Market Strategy for Innovative New Product.

Business Editors

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--July 10, 2001

Interelate, Inc., a leading provider of comprehensive customer intelligence solutions and web-based marketing infrastructure, today announced that Owens Corning, a leading manufacturer of products for the construction industry, has contracted Interelate's services to assist with the rollout of its Acoustic Systems Division's new Visionaire FX(TM) Franchise offering.

Interelate is helping Owens Corning's Acoustic Systems Division to better quantify the market opportunity for this franchise undertaking by combining available market data with other data and analysis, including demographic, behavioral and attitudinal data and propensity scores. Owens Corning will use the information gained from Interelate's analysis to determine market opportunity and to develop franchise strategies for the new product line.

"Our new Visionaire FX Personal Entertainment Centers will be popular in various geographies and within certain demographics," said Ralph McGrath, Business Manager of Visionaire FX(TM) & Franchising. "The detailed analysis of relevant data Interelate provided will help us determine how best to focus our franchise recruitment efforts."

"Owens Corning created a highly differentiated product for a target market," said Wade Myers, CEO, Interelate. "Our analysts and strategic marketing experts worked with Owens Corning to understand their product and franchise proposition to determine the data required and perform the necessary analysis to refine and clarify their target market."

About Owens Corning

Owens Corning is a world leader in building materials systems and composites systems. The company has annual sales of about $5 billion and employs approximately 20,000 people worldwide. Additional information is available on Owens Corning's Web site at

About Interelate

Interelate is the leading provider of customer intelligence and marketing infrastructure to meet the next-generation customer relationship management (CRM) needs of Global 2000 companies. Interelate builds, hosts and manages sophisticated, predictive customer intelligence solutions that are offered at a predictable monthly fee. Interelate's turn-key solutions combine best-in-class packaged CRM software with relevant third-party demographic, behavioral and attitudinal data; propensity scores to predict customer actions; as well as domain expertise in the target industries and database marketing. Interelate helps financial services, travel and leisure, retail and telecommunications/utilities clients acquire, cross-sell and retain customers by enabling them to better understand their customers and build highly-personalized real-time and/or direct marketing offers. Headquartered in Eden Prairie, Minnesota, the company's European office is located in The Netherlands. Interelate can be reached at (952) 908-8000 or
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Publication:Business Wire
Date:Jul 10, 2001
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