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November Nielsens

November 2010 TV ratings from Nielsen Media Research are in, and the numbers seem to show that a station's biggest competition is often itself. Compared with November 2009, KATV-TV, Channel 7, saw improvement for just three of its newscasts. KTHV-TV, Channel 11, and KLRT-TV, Channel 16, each had only one newscast improve.

KARK-TV, Channel 4, meanwhile, saw no broadcasts make gains. The NBC affiliate, owned by Nexstar Broadcasting of Irving, Texas, did win the noon time slot with a 5 household rating, over KTHV with a 4 rating and KATV with a rating of 3.

Of the four affiliates, Gannett Co.-owned CBS affiliate KTHV saw the biggest losses from its year-ago numbers, with declines at 5 and 6 a.m. and 5, 6:30 and 10 p.m. The station's numbers were steady at 9 a.m. and 6 p.m.; its only improvement came at noon. Though the station placed second to KARK, it gained one point from its November 2009 numbers for a 4 rating.

Where KTHV lost points, KATV gained. The ABC affiliate, owned by Allbritton Communications Co. of Arlington, Va., won the 5 p.m. time slot with an 11 rating, the 6 p.m. slot with a 12 rating and the 10 p.m. time slot with a 10 rating. Compared with its year-ago numbers, the station saw increases in the 6 a.m. slot, where it went from a 6 rating to an 8 rating; at noon, where it gained a point from a 2 to a 3 rating; and 10 p.m., where its rating went from a 9 to a 10.

In the early news hour, at 5 a.m., KTHV and KATV tied for the lead, both with a 4 rating. While KATV's November 2009 number was the same as its November 2010 number, KTHV fell a point. KARK saw no change from its year-ago rating of a 2.

KATV's "Good Morning Arkansas" found itself in another tie at 9 a.m. with KARK's airing of the third hour of the network's "Today" show. Both stations had a rating of 3, beating out KTHV's newscast, which had a 2.

In the 6 a.m. time slot, KTHV saw its numbers fall from a 7 in 2009 to a 5 for 2010. KATV easily won the hour with an 8 rating. KARK had a 4.

Newport Television-owned KLRT, a Fox affiliate, saw a small increase at 5 p.m., from a 1 rating last year to a 2 rating this year. The station's 5:30 p.m. newscast saw no change from its November 2009 rating of a 2.

In the 9 p.m. hour, KLRT, the only station to have a newscast at that time, remained unchanged from last year, earning a 4 rating. The station's 10 p.m. broadcast, which launched in January 2010, still cannot compare to its well-established competitors. KLRT had a 2 rating in the 10 p.m. slot, while KTHV had an 8 and KARK had a 6. KATV won the slot with a 10 rating.

Brand New Mornings

On Jan. 10, The Point, KKPT-FM, 94.1 launched a new morning show. "Mornings with Sharpe & Mike" features co-hosts Sharpe Dunaway and Mike Kennedy from 5:30 to 10 a.m. Dunaway and Kennedy replace Jennifer Trafford and Eric Brown, who were let go from the station.

According to a message from Dunaway and Kennedy on The Point's website, Trafford and Brown were "treated with respect and given a very nice severance package." Randy Bush, general manager for KKPT, said that the station decided to take the morning show in a new direction, which involved promoting Dunaway and Kennedy.

Kennedy makes the move to the morning after 13 years in afternoon programming, the last three of which were with Dunaway as his partner.

Stu Emerson, who works at the station, which is owned by Signal Media, is currently filling in for the afternoon show while the station searches for a permanent replacement.

New Face at KHBS/KHOG

Jay Plyburn recently was announced as the newest anchor-reporter at KHBS/KHOG-TV, which has news operations in Fort Smith and Fayetteville.

Plyburn will anchor 40/29 weekend news broadcasts while also serving as a reporter for the station and its website. He comes to the area from Midland, Texas, where he served a similar role for KMID-TV.

"Jay's many talents and his passion for telling great stories will bolster both our weekday and weekend news coverage," KHBS/KHOG President and General Manager Brian Sather said in a news release.

KHBS/KHOG-TV, the ABC and CW stations in Fort Smith-Fayetteville, are owned by Hearst Television Inc.

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An Inside Look Into Arkansas Media
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Author:Kauffmann, Joanna
Publication:Arkansas Business
Date:Jan 17, 2011
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