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Outstanding speed and resolution for the discerning photographer: the EOS 50D.

Summary: Canon Middle East today strengthens its EOS range with the addition of a powerful new digital SLR: the EOS 50D. With a 15.1 Megapixel CMOS sensor, 6.3 frames per second shooting and Canon's latest DIGIC 4 image processor, the EOS 50D delivers unparalleled speed and resolution at a price point that is unique in today's market.

Canon Middle East today strengthens its EOS range with the addition of a powerful new digital SLR: the EOS 50D. With a 15.1 Megapixel CMOS sensor, 6.3 frames per second shooting and Canon's latest DIGIC 4 image processor, the EOS 50D delivers unparalleled speed and resolution at a price point that is unique in today's market.Outstanding, clean imagesA newly designed 15.1 Megapixel CMOS sensor delivers ultra-detailed, low-noise images -- ideal for large-scale reproduction or creative cropping. New manufacturing processes, plus redesigned photo diodes and microlenses, extend the light gathering capabilities of the sensor -- allowing more pixels to be fitted on the CMOS sensor without compromising image quality. These changes ensure improved high ISO performance and low noise. High-speed, low light shooting is enabled by ISO levels of 3200, expandable to an ultra-sensitive 12800.

The EOS Integrated Cleaning System -- including the improved Self Cleaning Sensor Unit with a new fluorine coating -- increases protection of image quality by helping to reduce, repel and remove unwanted dust from the sensor. Stubborn particles can be removed automatically in post-production with Dust Delete Data and Canon's included Digital Photo Professional software.

Rapid-fire performance

Canon's new DIGIC 4 processor is fast enough to allow up to 6.3fps continuous shooting, in bursts of up to 90 JPEGs with a UDMA card. Used with Canon's wide area AF system, which locks onto subjects with 9 individual cross type sensors, stunning action sequences can be captured -- even in low-light conditions. This makes the EOS 50D particularly suited to sports and wildlife shooting.

DIGIC 4 works with the CMOS sensor to deliver 14-bit image processing, for smooth gradation and natural-looking colours -- as well as ensuring ultra-fast startup times and near-instant image review after shooting.

See everythingA new 3.0" Clear View VGA LCD provides extra-large and wide angle-of-view image review, with plenty of clarity for accurate focus checks in playback. By switching to Live View mode -- which displays a real-time image on the LCD -- photographers can enjoy simplified shooting from awkward angles, or connect to a PC for remote shooting. Live Mode now offers three ways to auto focus: Quick AF, Live AF, and new Face Detection Live AF, which optimizes focus based on faces detected in the frame -- for fast, spontaneous portraiture.

Control and easeThe famously intuitive EOS menu system includes a new Quick Control screen, for instant access to the most commonly-changed settings. A new Creative Auto mode offers automatic focus and exposure -- while still allowing creative 'tweaks' to settings such as background sharpness."For advanced amateurs and semi-professionals -- or professionals looking for a powerful backup model -- the EOS 50D stands alone," said Hendrik Verbrugghe, Marketing Manager, Canon Middle East. "No other camera in this price bracket offers a comparable combination of speed and image quality." Features at a glance: 15.1 Megapixel APS-C CMOS sensor 6.3fps continuous shooting, max. burst 90 JPEGs with UDMA card DIGIC 4 processor ISO 100-3200, expandable to 12800 9-point wide area AF 3.0" Clear View VGA LCD with Live View mode & Face Detection Live AF Magnesium alloy body, with environmental protection EOS Integrated Cleaning System HDMI connection for high quality viewing and playback on a High Definition TV Full compatibility with Canon EF and EF-S lenses and EX-series Speedlites

About Canon Middle EastCanon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE. Further information about Canon Middle East is available at: www.canon-me.com 2008 Al Bawaba (www.albawaba.com)

2008 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Date:Nov 23, 2008
Words:731
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