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Out-Of-Home Advertising Group Brite Media Rebrands Companies as Mesmerize.

M2 EQUITYBITES-February 27, 2019-Out-Of-Home Advertising Group Brite Media Rebrands Companies as Mesmerize

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27 February 2019 - US-based out-of-home media company Brite Media Group, which specialises in delivering messages to consumers along the path to purchase, has launched a company-wide rebranding under the name "Mesmerize," the company said.

The rebrand will integrate three companies Brite Media Group, Mesmerize Marketing and Clean Zone Marketing that will all now operate under the Mesmerize moniker.

Mesmerize Marketing and Clean Zone Marketing were acquired by Brite Media Group in the last two years.

The Mesmerize name symbolises a commitment to continued growth and innovation across the company's three specialised out-of-home advertising divisions, seamlessly offering access to more diverse and robust advertising opportunities.

Mesmerize's point-of-care footprint is the nation's largest provider of static media in medical offices, pharmacies and community-based organizations. Mesmerize offers sponsored patient education in locations nationwide.

Its place-based media division has a history of pioneering creative solutions such as coffee sleeves, valet tickets, and cash jackets to help clients reach audiences at thousands of cafes, convenience stores, restaurants, bars, hotels and financial service centers since 1999.

The transit division offers advertisers access to 6m people in the Midwest and Southwest US through its fleet of over 900 buses and 55 transit networks, plus commuter rail in Chicago, with plans to rapidly expand in the upcoming months and years.

As a result of the rebranding efforts, Mesmerize will now offer a diversified media portfolio, providing advertising solutions to an array of clients, venues and audiences.

Gregory Leibert will continue to lead the company as chief executive officer, with Craig Mait as president and chief revenue officer, and Michael Ellis as president and chief operating officer. Leibert and Mait were previously appointed to lead Brite shortly after the company acquired Mesmerize Marketing.

Mesmerize is a specialty out-of-home advertising company focused in three primary areas: transit, point-of-care, and point-of-sale.

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Publication:M2 EquityBites (EQB)
Date:Feb 27, 2019
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