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Our new look: Detroiter--for our members, about our members.

Welcome to the NEW Detroiter magazine. If you're wondering how a 96-year-old publication can describe itself as "new," I urge you to take a particularly close look at this issue and find out for yourself.

Every so often we have to step back and take a critical look at how we communicate with our members, so we asked you to participate in a reader survey earlier this year. You ranked the Detroiter as "safe" and "predictable." In the future, we'd like to see such adjectives as "innovative," "compelling" and "exciting."

I think the most important question we asked was: "What would you like to see in each issue?" Here's what you told us--and how we responded:


* A calendar of business events around the region. See page 64 for our Business Calendar and information on how you can list your events.

* Spotlight on new business relocating and expanding in the region. On page 44, you'll see our new "Welcome to the Region" section.

* "How to" articles. These were a staple in the "old" Detroiter that we're keeping. As a Chamber member, you are also welcome to submit bylined articles.

* Point/counterpoint on business policy issues. See the new "Vote4Biz" section on page 11, focusing on the Single Business Tax replacement issue.

* Opportunity to submit questions to a business expert. Our new "Learning From Leaders" section is on page 50 along with a special 25th anniversary salute to John Bourbeau of Right Management.

* Regional economic statistics. Our new "Eye On Our Economy" section beginning on page 54 takes a look at the changing face of our region's economy.

* A typical work day of a respected CEO. Our first "Day In The Life" feature, on page 40, spotlights Harry Kurtz of Mobility Resource Associates.

In short, our goal is to offer you a magazine with a fresh new look with intriguing sections, compelling columns, thought-provoking content, appealing design and valuable opportunities for members to market themselves. So take a look--and judge for yourself!

Richard E. Blouse Jr., CCE

President & CEO

Detroit Regional Chamber
COPYRIGHT 2006 Detroit Regional Chamber
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Blouse, Richard E., Jr.
Date:Nov 1, 2006
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