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Oregon Governor Ted Kulongoski to Keynote Tourism Conference; Gathering Attracts Industry Leaders to Tap into Growth Potential.

SALEM, Ore. -- Oregon Governor Ted Kulongoski will keynote the 22nd Oregon Governor's Tourism Conference, focusing on the economic benefits of Oregon's tourism industry, which recorded its highest travel- and tourism-related income in 2005 at $7.4 billion.

The Governor will speak 10 a.m., Monday, April 3, at the Hilton Eugene and Conference Center in Eugene, Ore.

The Governor will also present the 2005 Oregon Governor's Tourism Award.

"As a powerful economic force, tourism is part of Oregon's ongoing success story," the Governor said. "Hard work by tourism industry leaders across the state has resulted in financial success and the creation of thousands of new jobs. This conference gives the industry an opportunity to tap into its tremendous growth potential, and I want to be there to support and encourage this development."

The three-day event runs Sunday, April 2, through Tuesday, April 4, in Eugene, Ore. Developed and presented by the Oregon Tourism Commission (dba Travel Oregon) and hosted by the Convention & Visitors Association of Lane County, Oregon, this year's conference will help industry professionals "Take the Lead!" by offering stimulating keynote speakers, educational workshops focusing on tourism trends, networking sessions and an expanded tradeshow.

"It's an exciting time to gather from all corners of the state, celebrate what we've accomplished and strategize on what we can do together in the future," said Todd Davidson, CEO of Travel Oregon. "The tourism industry experienced solid growth in 2005, and our partnerships and passion, coupled with a strengthening economy, bode well for a promising 2006."

Additional Keynote Speakers

8 a.m. to 9:30 a.m., Tuesday, April 4, Breakfast Keynote: Trend-guru Michael Tchong of Ubercool, LLC, will share two major factors affecting the future of travel and tourism in the U.S.: rising fuel prices and active, older Americans. Tourism professionals will learn how to tailor offerings to satisfy visitors and keep revenue high.

11:45 a.m. to 1:30 p.m., Tuesday, April 4, Closing Luncheon Keynote: Randy Harrington, Ph.D., will speak about the power of partnerships in Oregon tourism. As the founder of Eugene's dynamic Extreme Arts & Science Institute, he'll emphasize the importance of great leaders, explain why service industry management is becoming more of a challenge, and enlighten ways for everyone to attract and satisfy increasingly demanding customers.

Extended Conference Registration

Conference organizers extended the early-bird discount to Friday, March 24. Conference content is dynamic and designed to resonate with hospitality and tourism professionals, community leaders, economic development practitioners and tourism-related businesses of all types and sizes. Visit http://otc.traveloregon.com/govcon2006 for complete conference information and online registration.

About Travel Oregon

The Mission of the Oregon Tourism Commission, dba Travel Oregon, is to encourage economic growth and enhance the quality of life in Oregon through a strengthened economic impact of tourism statewide. Visit www.traveloregon.com for more information.
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Publication:Business Wire
Date:Mar 23, 2006
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