OrderFusion, Inc., a provider of e-commerce solutions for supplier
enablement, and Enterworks, Inc., a developer of business process
automation and content integration software for e-business portals and
marketplaces, have announced a strategic marketing alliance between the
two companies. Under the terms of the agreement, the companies will
co-market and promote each other's products through joint sales
efforts and other marketing activities, and integrate their products to
provide a solution for delivering an "out of the box" platform
for sell-side exchanges. Enterworks Content Integrator provides dynamic,
real-time content access and delivery for e-business applications such
as portals and marketplaces. It enables companies to more easily add
employees, partners, customers, suppliers, buyers and other users to
portals and marketplaces without disrupting operations. Enterworks
Content Integrator also allows companies to use their existing legacy
data in its original format in their e-business applications and
supports the easy migration of legacy data to modern, object-oriented
systems. OrderFusion's Orders of Magnitude platform supports the
selling process on the Web, from the presentation of product
information, to sales, order management, support and sales analysis. It
features nine modules built around a unified data model that helps
suppliers' and buyers' sales processes by providing more
accurate and consistent information throughout the process.
Additionally, it complements enterprise applications such as enterprise
resource planning (ERP), customer relationship management (CRM) and
content management systems (CMS) by focusing on the entire sales order.
The platform also allows suppliers to create personalized marketing
campaigns for upselling and cross-selling, as well as analyze wins and
losses to fine-tune their sales and marketing strategies.
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