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Optivo Appoints Robert Drescher as President and CEO.

Company's Pricing Solution to Help E-commerce Retailers Maximize Online


PALO ALTO, Calif., Nov. 30 /PRNewswire/ --

Optivo Corporation, formerly known as Resonant Commerce, today announced that Robert Drescher has joined the company as president and chief executive officer. Optivo, a Silicon Valley start-up founded by Andy Atherton and Vlad Gorelik in January 2000, has developed an e-commerce pricing solution that will help retailers increase the revenues and profitability of their online initiatives.

"As they drive towards profitability, e-commerce retailers are increasingly looking towards improved pricing as a source of tremendous leverage," said Andy Atherton, vice president of business development and co-founder of Optivo. "Optivo has developed a solution that will allow e-commerce retailers to price smarter, dramatically improving profitability without sacrificing loyalty among their customer base. A seasoned industry veteran like Robert is a key addition to our team. His leadership, experience and vision will be instrumental as we scale our organization to bring our solution to market."

Optivo offers an e-commerce pricing solution that optimizes the pricing of products across a retailer's business. The Optivo solution uniquely leverages the Internet to continuously measure consumer price sensitivity, and enables retailers to respond to dynamic market conditions in a timely and precise manner, with minimal impact to their customer base.

E-commerce pricing has recently garnered a lot of attention in the press as a result of price testing that was conducted by's price testing led to a well-publicized apology issued by the company. Optivo's patent-pending technology solution allows e-tailers to accurately assess demand for a product while avoiding the "dynamic pricing" that often alienates consumers.

"I am very excited to join the Optivo team," said Drescher. "Clearly, there is a need for an advanced solution that lets e-commerce retailers increase their financial performance and simultaneously maintain consumer confidence. We believe that our offering will allow e-commerce companies to both maximize revenues and engender loyalty among their customers."

Before joining Optivo, Drescher was most recently vice president of marketing for Oblix, a leading developer of e-business infrastructure software that securely connects the right people to the right resources on e-business networks. He was responsible for developing and implementing the venture-funded company's marketing strategy as it grew from its very early stages to over 150 employees. Prior to Oblix, Drescher held positions as vice president of worldwide marketing at Aspect Telecommunications, and director of marketing for VeriFone, Inc. In addition, he has worked in various positions with the ROLM Corporation and as a Management Consultant with McKinsey and Company. Drescher serves on the Board of the YMCA of Santa Clara Valley and served on the Advisory Board for Webline Communications, which has since been acquired by Cisco. Drescher holds a Bachelors degree in Mechanical Engineering, a Masters degree in Electrical Engineering, and a Masters degree in business, all from the Massachusetts Institute of Technology (MIT).

About Optivo

Optivo Corporation, founded in January 2000, is committed to develop and deliver best-of-breed solutions aimed at improving the financial performance of an enterprise's e-commerce initiatives. By enabling organizations to optimize the prices of their goods, Optivo's hosted solution will increase the revenues and profitability of e-commerce businesses. For more information, please visit Optivo's web site at
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Publication:PR Newswire
Date:Nov 30, 2000
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