Open a CD, and this bank will contribute to your favorite charity.
That's what NexBank, SSB, Dallas did. Its campaign, called "Banking Forward" was intended to direct as much as $2 million for local charities and nonprofits during a 12-month period.
The campaign allows customers to direct contributions of either $2,000 or $4,500 to a charity selected by the customer upon opening of a qualified account.
A hand-selected group of nonprofits will benefit from direct gifts/sponsorships through the programs, which allows each organization's donors the opportunity to open an 18-month CD with either a floating or fixed-rate option, for which NexBank will facilitate the respective contribution.
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|Title Annotation:||Marketing News|
|Publication:||ABA Bank Marketing|
|Article Type:||Brief article|
|Date:||Dec 1, 2007|
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