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Open a CD, and this bank will contribute to your favorite charity.

How about letting your customers decide how the bank will spend its charitable contributions? And, how about offering customers an opportunity to open an 18-month CD (with either floating or fixed-rate option) in return for directing the bank's charitable contribution the way the customer wants?

That's what NexBank, SSB, Dallas did. Its campaign, called "Banking Forward" was intended to direct as much as $2 million for local charities and nonprofits during a 12-month period.

The campaign allows customers to direct contributions of either $2,000 or $4,500 to a charity selected by the customer upon opening of a qualified account.

A hand-selected group of nonprofits will benefit from direct gifts/sponsorships through the programs, which allows each organization's donors the opportunity to open an 18-month CD with either a floating or fixed-rate option, for which NexBank will facilitate the respective contribution.
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Title Annotation:Marketing News
Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1USA
Date:Dec 1, 2007
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