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Ooredoo launches new communication channel for businesses in Qatar.

Ooredoo has launched the Unstructured Supplementary Service Data (USSD) Service for business, which allows companies to offer customers a range of existing services on a fully-supported USSD driven-menu that customers can access via their mobile phone.

Business USSD is a communication channel that offers interactive capabilities supported by all kinds of mobile phones, from the basic handsets to flagship smartphones, requires no mobile data connection and with same the functionality even while roaming.

USSD is predominantly used for services such as m-banking and m-payments, as well as customer care, polling, and info. By launching the service, Ooredoo provides every company in Qatar the chance to offer mobile account management services.

QNB was the first company to deploy this service from Ooredoo in 2014, creating a bespoke USSD that enabled customers to check their account balance, transfer money, and access a host of self-service options on any smartphone or feature phone.

Ooredoo chief operating officer Waleed al-Sayed said, "We're working with many of Qatar's leading companies to enable them to deliver better customer service via mobile.

"Our new USSD service offers more choice, accessibility, and convenience for customers and is now available to all businesses in Qatar. As more and more people look to manage their accounts via their mobile phone, we believe this service will add an important competitive element for companies."

Ooredoo's USSD service enables businesses to offer their customers a flexible approach to self-service options. USSD services are particularly useful for customers with limited access to online services, providing them with a full range of options even on older handsets.

The launch of the new USSD service is the latest in a series of initiatives from Ooredoo, as the company continues to enhance technological and communication infrastructure to launch new and improved services for Qatar's businesses.

Recognising that business and consumer needs are moving more towards online and self-service methods, Ooredoo has invested in the latest smart technology aimed to empower customers to take control over their accounts and transactions.

The business USSD service is another valuable self-service method added to Ooredoo's growing portfolio for businesses, including SMS and IVR, for companies to engage their customers.

For more information, companies can contact their account manager or call the business support helpline at 800 8000, toll-free from Qatar at any time.

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Publication:Gulf Times (Doha, Qatar)
Geographic Code:7QATA
Date:Apr 21, 2015
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