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Online tool serves health needs.

TORONTO -- Shoppers Drug Mart last fall introduced an online tool to help Canadians navigate the world of vitamins.

Vitamin Finder debuted along with additional Life Brand vitamins and supplements in stores. Life Brand was extended with 150 new and reformulated products.

The online tool is designed to help Canadians find the health products that they need. Vitamin Finder gives consumers 24/7 access to a wealth of information about the growing range of vitamins, minerals, supplements and natural health products that are available at SDM.

Canadians have made SDM a top destination for health needs, and tools like Vitamin Finder offer new ways to rediscover Life Brand, say company executives. The combination of the tool with the expertise of highly trained pharmacists at stores across Canada provides a 360-degree approach to meeting the needs of Canadian consumers, they say.

Vitamin Finder is available at and can be used to search for information about vitamins and other supplements including benefits, ingredients, contraindications and dosage. It can be used to find products that support specific health concerns, such as cognitive function, immune system, heart health and eye health. Vitamin Finder also suggests complementary products.

Vitamin Finder makes information about vitamins, minerals, supplements and natural health products easily accessible, and it complements speaking with a pharmacist, SDM pharmacist Christine Yu said when the launch was announced. It's important to get online health information from a trusted source, she added.

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Article Type:Brief article
Date:May 26, 2014
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