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Online booking platform targeting Halal-only travel launched., an online travel agency (OTA) dedicated to Halal-only travel content, was launched at the Arabian Travel Market yesterday (April 30 2019).

In a statement, the OTA said that properties and destinations featured on its website have been selected based on their halal-friendly amenities and services.

Reportedly, the OTA is targeting "tech savvy" millennials. A press statement from the company also claimed that the OTA is the "the world's first dynamic booking engine dedicated to halal travel content."

Reportedly, the new OTA aims to empower Muslim travellers to hand-pick and book every aspect of their trip, including flights, hotels, excursions and transfers.

The company is the latest brand from the team behind halal travel specialists Serendipity Tailormade and Luxury Halal Travel.

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Publication:Hotelier Middle East
Date:Apr 30, 2019
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