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On the ball.

Summary: Behind Sundar Raman's nonchalant demeanour lurks a tough negotiator who knows every blade of grass of his pitch.

Behind Sundar Raman's nonchalant demeanour lurks a tough negotiator who knows every blade of grass of his pitch. "I have always said we will not rest till IPL [Indian Premier League] becomes the most recognised sporting property across the world," says Raman.

Says former colleague Vikram Sakuja, CEO, GroupM South Asia: "He has a high degree of passion... He goes after big targets and thrives on challenges."

Raman admits to having grown into a far more patient and understanding leader: "I have realised that it is all about motivating people and the challenge is not whether I can work with them, but if people can work with me...."

Sundar Raman, 37, CEO, IPL, The Champions League

EDUCATION: Applied Science Graduate, PG in Advertising & Marketing.

EXPERIENCE: MD, Mindshare (north & east).

'AHA' MOMENT: Many...Winning Hindustan Unilever business year on year; first IPL match.

Reproduced From Business Today. Copyright 2010. LMIL. All rights reserved.

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Publication:Business Today More (New Delhi, India)
Date:Apr 1, 2010
Words:179
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