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On a mission: Birring aiming to spruce up Sandwell.

Firms based on Sandwell's business parks are being urged to work together to clean up on crime and spruce up the environment.

The drive for collaboration is being spearheaded by twenty seven year-old Ravinder Birring (above) of Black Country Chamber & Business Link.

As Sandwell Business Park co-ordinator, his aim is to create a forum for tenants on individual parks to address specific issues relating to access, signage, and security.

Match-funding is available for improvement projects such as CCTV, road repairs and safety barriers.

Mr Birring will also be encouraging owners and managers to join a taskforce which will represent their views to West Midlands Police and Sandwell Council.

The project is part of the regional development agency, Advantage West Midlands' regeneration strategy and is funded by the European Regional Development Fund.

The ultimate aim is to improve working conditions on Sandwell's 80 or so business parks, safeguarding existing jobs and creating new employment opportunities.

Mr Birring said: 'There are an estimated 2,000 small businesses operating on Sandwell's business parks which Black Country Chamber & Business Link wants to help flourish and grow.

'My job is to bring them together and to help find new ways to put in place the measures they need to reduce the incidence of crime and make the parks a better place to work and to run a business.'

Mr Birring, who is a graduate in business administration, joins Black Country Chamber & Business Link from the Royal Bank of Scotland.

Formerly with Dudley Racial Equality Council, Mr Birring, who lives in Walsall, knows the area well. He has always lived in the Black Country and went to school in West Bromwich.
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:May 27, 2004
Words:275
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