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Omran partners with Preferred Hotels & Resorts to promote Atana Hotels.

Omran , Oman's tourism development authority, signed an agreement with Preferred Hotels and Resorts .

The partnership will provide sales, marketing and distribution support to Atana Hotels - the first home-grown chain of hotels in the Sultanate.

Atana Musundam and Atana Khasab, both owned by Omran, are four-star boutique hotels located in Musundam.

Omran assistant manager of asset management Hafidh Al Hadhrami said: "Partnering with Preferred Hotels & Resorts will increase visibility of Atana Hotels to a wider audience in new and established markets, in addition to promoting awareness of Oman as a 'must-see' tourism destination."

Preferred Hotels and Resorts executive vice president Saurabh Rai said: "Each of our member properties is aligned with one of the brand's five experience-based collections - Legend, LVX, Lifestyle, Connect, and Preferred Residences. With its exceptional dining and spa facilities, the Atana Musandam will be listed within the LVX Collection."

Rai added that Atana Khasab will be listed with Connect Lifestyle due to its accessibility for family travel and adventure.


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Publication:Hotelier Middle East
Geographic Code:7OMAN
Date:Dec 12, 2017
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