Omega-3 enriched foods can now claim heart health benefits.
As result of this endorsement, the JHCI has approved the following claim to appear on all omega-3 enriched foods:
"Eating 3g weekly, or 0.45g daily, long chain omega-3 polyunsaturated fatty acids, as part of a healthy lifestyle, helps maintain heart health."
Says Jerry Luff, from Nu-Mega Ingredients, "This groundbreaking claim takes away the ambiguity about which omega-3 is important for overall cardiovascular health, and confirms that fish oil is the best source. The most efficient natural source of pre-formed DHA and EPA is oily fish such as mackerel, sardines, herring, salmon and fresh tuna. Tuna oil is particularly beneficial because it contains a five to one ratio of DHA to EPA, which is similar to the ratio found in human breast milk."
The FSA recommends people eat one portion of oily fish a week for heart health, yet comment that 74% of the population never eat oily fish. Other research clearly shows that people want foods that enhance health, and specifically heart, brain and eye benefits provided by omega-3s, and they also want to receive those benefits through food rather than supplements.
Says Jerry, "This claim is also a great innovation opportunity for food manufacturers and retailers alike. Apart from highlighting the technical viability of Nu-Megas' microencapsulated tuna oil and our ability to add value to a vast range of products, the new claim on packaging will help consumers make the link between omega-3-enriched foods and heart health, encouraging them to purchase." Nu-Mega Ingredients' microencapsulated omega-3 Nu-Mega Ingredients is an award winner for innovation and is the western hemisphere's main provider of microencapsulated Omega-3 DHA, now supplying in the UK. Nu-Mega has the necessary expertise to enrich a product with the most healthy form of this essential fatty acid, without changing quality, texture or taste, but adding value and a point of difference.
Contact Nu-Mega Ingredients on tel: 01223 393514 or visit www.nu-mega.com
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|Publication:||Food Trade Review|
|Date:||Jun 1, 2005|
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