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Omar is Born on MTV Online; Online Creative Labs Continues to Unveil Creative Animation for the Web.

NEW YORK--(ENTERTAINMENT WIRE)--Sept. 30, 1999--

Omar is in the house. The first official MTV Online character spoke his first words to the online world today on mtv.com. Born with the mission of helping fans get the most out of their MTV Online experience, Omar will talk Web-site visitors through new additions to the site and lead them to fun events, promotions and contests.

What does Omar look like? Standing two inches tall, with Orangeish-Red hair, a sort of Rorange, and oversized eye will catch the attention of MTV Online fans. With a downtown attitude and moves to boot, Omar is MTV Online fans' personal connection with the site.

"Omar is the lovechild of the Online Creative Lab," said Allie Eberhardt, creative director, Online Creative Lab. "We created a character who we think the MTV fan will relate with - he's hip, music-savvy, and loves the Web. Omar's style and finesse makes him the perfect character for MTV.com."

The Online Creative Lab tapped into interactive learning technology developed by Learn2.com (NASDAQ: LTWO), which allows Omar to move and groove, and educate visitors as they visit MTV Online. The introduction of Omar follows the recent debut of the MTV S-Track, Volume 1, the Internet's first original soundtrack developed for a Web site.

About MTV Online

MTV Online at mtv.com is one of the most popular music and entertainment sites on the Web. MTV.com continually breaks new ground on the Web by experimenting with new technologies and creating cross-programming opportunities with MTV. Music fans visit MTV.com to learn about and listen to their favorite new music, watch streaming videos, and participate in MTV-only cybercasts and chats with their favorite MTV stars. MTV.com fans can also keep their finger on the pulse of the music business with the award-winning MTV News, and RealVideo clips of top stories. Yahoo! Internet Life recently named MTV.com the Internet's "Best Music News Site." MTV Online is a cornerstone property in the MTVi portfolio, which also includes VH1 Online and SonicNet. MTVi is a subsidiary of MTV Networks Online, which is a unit of Viacom (NYSE: VIA, VIA.B).
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Publication:Business Wire
Date:Sep 30, 1999
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