Oldenberg adds pubs, brings in restaurateurs.
Oldenberg recently announced plans to build two new brewpubs, one in Clifton, OH, near the University of Cincinnati; and the other in Lexington, KY, near the University of Kentucky.
The Lexington site will open in late August, and the Clifton site in early October. Both brewpubs will be called the "Holy Grail Brewery & Grill" in honor of Oldenberg's top-selling Holy Grail Nut Brown Ale.
Grosser and Goebel say they have already developed plans for the two new pubs. "We've been doing a lot of research into what works and what doesn't work in brewpubs," said Grosser. "But that doesn't mean we'll stick with the traditional. It's the job of brewpubs to push the envelope, and that's exactly what we'll do."
Goebel said food menus will be built around salads, appetizers, deli sandwiches and gourmet pizzas, with nightly blue plate specials.
"Both locations are near universities," Goebel noted. "College kids don't get many home-cooked meals and we aim to remedy that."
Oldenberg president David Heidrich said Goebel and Grosser are seasoned professionals, and bring valuable new skills to the operation. "We're brewers," Heidrich said. "That's what we're good at. Mike and Paul are restaurateurs. The plan is for them to put together a great product on their end while we do the same on ours."
Heidrich said that the company may open more brewpubs in 1997, and is scouting spots in the Kentucky\Ohio area. "The microbrewery market in this area is clearly picking up steam," he said. "We know it will come eventually, and we plan to be in a solid position to take advantage of it."
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|Title Annotation:||Oldenberg Brewing Co.|
|Publication:||Modern Brewery Age|
|Date:||Aug 12, 1996|
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