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Offering great benefits to customers.

The mission of the Navy Exchange (NEX) is to provide quality goods and services at a savings, and to support Navy quality of life. One of the benefits customers receive by shopping at the NEX is the average 22 percent savings on the merchandise purchased.

How does the NEX come up with that percentage savings amount? Each fall, the Navy Exchange Service Command (NEXCOM) conducts a marketbasket survey to determine exactly how much money it saves its customers. The latest results show customers continue to save an average of 22 percent below civilian retail prices, not including sales tax.

"We hire an outside company, RetailData, to do a price survey in different areas of the United States to obtain an average percentage number for how much our customers save when they shop at a NEX," explained Tess Paquette, NEXCOM's Senior Vice President, Chief Merchandising Officer. "Once again, the NEX has verified we save our customers money. We are excited that we were able to maintain this 22 percent savings for our customers, especially during these tough economic times."


The NEX also supports its mission by offering military families a variety of programs and events throughout the year to show its appreciation.

One such event is the Customer Appreciation Weekend, which is hosted at two overseas NEXs twice a year, one in the spring and one in the fall. "These events rotate between overseas locations to provide our overseas customers with a great sale event coupled with entertainment, contests and giveaways," said Chuck Early, NEXCOM's Marketing Specialist. "The event includes door buster sales, trips, contests, freet-shirts, free food and entertainment. This event highlights the NEX's commitment to the best customers in the world."

NEXCOM also works in partnership with various military commands to combine resources and talent in support of the military family. One such collaboration--the Naval Safety Center and Commander, Navy Installations Command--gives discount coupons on motorcycle protective gear to all Sailors who complete the Motorcycle Safety Course at their base. The coupon entitles the Sailor to receive 25 percent off their entire purchase of motorcycle protective equipment sold at select NEXs, as well as online at

NEXs also work with the Defense Commissary Agency (DeCA), Fleet and Family Support Center, Morale, Welfare and Recreation (MWR) and other base departments on joint events such as the Family Fun Fitness Festival, Health and Wellness events, safety demonstrations, family information fairs, base level celebrations, family holiday celebrations and welcome home celebrations for deployed Sailors.

"Since we're all tenants of the base, it just makes sense for use to combine our resources and talents to put together joint events for all our customers," Early said. "Each organization brings its own talents, interests and perspectives that make these joint events even better for military families."

Finally, the NEX helps its customers pay for their children's college education through its A-OK Student Reward Program. Four times per school year, four students will be the recipients of a $5,000, $3,000 $2,000 or $1,000 U.S. savings bond, denominations at maturity. Drawings are held at the end of November, February, May and August each year. Since the program began in 1997, NEXCOM has awarded $548,000 in savings bonds with the help of its generous vendor partners.

"The NEX is more than just a store," Early stressed. "We are here to support the needs of our military customers. This is especially important for those families stationed away from loved ones."
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Title Annotation:Cover story; US Navy Exchange
Publication:Navy Supply Corps Newsletter
Geographic Code:1USA
Date:Mar 1, 2011
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