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October is designated as Rx education month.

October is designated as Rx education month

NEW YORK--Sharing the theme "Everyone wins when you talk," the American Pharmaceutical Association and the National Council on Patient Information and Education have chosen October as the time to promote consultation.

APhA has designated the week of October 20 through October 26, 1991 as National Pharmacy Week. The NCPIE has named the entire month of October "Talk About Prescriptions Month."

Both organizations are providing chain drug pharmacists with promotional materials aimed at heightening consumers' awareness of the pharmacists' role as an important source of information on prescription and nonprescription drugs.

These events come at a time when various trends--including increased self-medication, a predicted increase in prescription to over-the-counter conversions and a debate surrounding the requisite education level for community pharmacists--have focused the chain drug industry on its role in cognitive services and consulting.

"Health care is no longer provided by one professional in one health care setting," says APhA executive vice president John Gans. "Patients who are taking multiple medicines--both prescription and nonprescription--are at a high risk of possible drug interactions or of duplicating active ingredients."

"Furthermore," explains Marily Rhudy, APhA president and a pharmacy owner in Topeka, Kan., "when patients keep pharmacists up to date on all of the prescription and nonprescription medicines they are taking, the pharmacists can monitor the patients' therapies and help guarantee their good health."

Revco D.S., based in Twinsburg, Ohio, which has introduced personalized patient advisory leaflet services, has announced its support for "Talk About Prescriptions Month" in a release that lists questions patients should ask their doctors or pharmacists. These cover the issues of drug side effects, refills, dosages, and interactions.

The NCPIE, which promotes consultative services in all fields of health care, is also sponsoring the National Brown Bag Medical Review Program, which encourages senior citizens to bring the medications in their homes to local pharmacies or their doctors for review of both their safety and effectiveness.

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Title Annotation:National Council on Patient Information and Education names entire month of October "Talk About Prescriptions Month"
Publication:Chain Drug Review
Date:Oct 21, 1991
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