Octavio Garcia: timepiece designer: as utilitarian as they may seem, watches have evolved into fashionable accoutrements--completely necessary for time and accessory management. Integrating function, form, and design, the watchmakers at Audemars Piguet maintain ingenuity and advanced traditions--and designer Octavio Garcia influences a refined custom with post-modern chic.
Audemars Piguet, a world-renowned watchmaker, has been fashioning watches in the Vallee de Joux of Switzerland since 1875, when Jules Audemars and Edward-August Piguet partnered for their entrepreneurial endeavor. Officially registering and founding the company in 1882, the partners, using their expertise in horology, generated sophisticated timepieces in small quantities that demonstrated the high-quality, complex, ultra-precision of the watches. Between the years 1894 and 1899, only 1,208 were produced. Today, with increased craftsmanship and 120 skilled watchmakers, Audemars Piguet creates fewer than 20,000 watches a year. Embodying the human ethic of determination, Octavio Garcia, a Mexican-American, simply entered a tradition rooted in a global phenomenon--time keeping--at a prestigious European company by answering an advertisement.
Educated in Switzerland, where he attended a school specializing in industrial design, Octavio Garcia familiarized himself with the craft principles and discovered the watch industry. Graduating with a Bachelor of Arts in Industrial Design, his intuitiveness led him to Omega, and he designed the entire collection--including the Constellation, Speed Master, and Sea Master. Additionally, Garcia worked for Swatch and its subsidiaries. Such opportunities afforded Garcia with important positions at the world's finest watchmakers.
The beginning of this artistic craftsmanship began with an architectural muse in the early urban industrial architecture of Chicago. Octavio became more interested in architecture and began his course in the arts. During his studies, Garcia met his wife, a citizen of Switzerland, and visited the country he calls home today.
Focusing and channeling creative and artistic energies presented Garcia with an opportunity to use his advanced drawing techniques to create wearable industrial masterpieces. Octavio Garcia capitalized on his abilities to participate in a market as prestigious as the one dominated by Audemars Piguet. As a son of immigrant parents from Guerrero, Mexico, this achievement garners great attention and symbolizes the growing Latino presence in the burgeoning diversified global economy.
Photo for Latino Leaders by Raul Ferraez
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|Author:||Ferraez, Jorge; Sokacich, Danette|
|Date:||Oct 1, 2004|
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