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OVER FOUR PERCENT GROWTH EXPECTED FOR CE INDUSTRY IN 1994, ACCORDING TO EIA FIGURES

 LAS VEGAS, Jan. 11 /PRNewswire/ -- Total sales of consumer electronics products are expected to grow 4.4 percent in 1994, according to the Electronic Industries Association (EIA).
 Sales of video and audio products, home information equipment, and blank media and accessories for 1993 are reviewed in the bi-annual "Consumer Electronics U.S. Sales" publication, covering the years 1990-1994 (estimated), released here today at the 1994 International Winter Consumer Electronics Show(R) (CES(R)).
 According to Gary J. Shapiro, group vice president of the EIA's Consumer Electronics Group (EIA/CEG), the estimated 4.4 percent increase for the industry in 1994 is strong, despite coming after an estimated 6.3 percent increase in 1993 over the prior year (this tops the original estimated 3.5 percent increase for 1993, released last January, and points to the overall strength of the industry). And, Shapiro notes, the 1994 increase is in line with the prediction of some analysts that the overall United States economy may experience slower growth in 1994.
 "Public confidence in our industry's products is stronger than ever before," Shapiro said. "Most video product categories are expected to post new unit sales records. Within the audio category, sales of aftermarket autosound products will continue to be strong, and separate audio components look to register a second consecutive annual gain on sales of home theater equipment. And both home information equipment and blank media and accessories sales are expected to grow this year.
 "Our overall estimate for 1994 takes all of this into account. In addition, manufacturer caution about the possible effects of tax changes has tempered 1994 estimates of growth in consumer spending. Even in this cautious economy, I would characterize our projected 4.4 percent increase as conservative and still reflective of a very healthy, vital consumer electronics industry."
 Among the highlights contained within "Consumer Electronics U.S. Sales 1990-1994 est.":
 VIDEO:
 -- Factory sales of video products are forecast to reach
 $14.7 billion, up three percent from 1993, with most categories
 expected to post new unit sales records
 -- Color TV sales look to reach 23.6 million units, up three percent
 over 1993 (this would be second straight record year)
 -- Color TV's 30-inches and over are projected to rise 16 percent
 -- Camcorders are forecast to grow five percent to 3.2 million units
 -- TV/VCR combinations are expected to rise an estimated 26 percent
 AUDIO:
 -- Factory sales of audio products are forecast to grow four percent
 to $10.8 billion
 -- Separate audio components are forecast to register a second
 consecutive annual gain, rising four percent on the strength of
 home theater audio equipment
 -- Aftermarket autosound equipment is expected to rise eight percent
 -- Compact disc equipment is forecast to be product of choice in the
 portable audio market, with projected 19 percent increase in
 sales
 HOME INFORMATION EQUIPMENT:
 -- Factory sales of home information equipment expected to grow more
 than seven percent to $10.4 billion
 -- Home computer sales look to grow 11 percent with sales of
 8.7 million units
 -- Cordless phones are forecast to grow seven percent, with
 household penetration nearing 50 percent
 -- Fax machines sales to the home office and personal use market are
 expected to increase 25 percent
 -- Cellular phones look to grow 15 percent
 BLANK MEDIA AND ACCESSORIES:
 -- Factory sales of blank media and accessories are estimated to
 grow six percent
 -- Electronic accessory sales are expected to rise eight percent
 -0- 1/11/94
 /CONTACT: Cynthia Upson, or Alan Haber of the Electronic Industries Association, 202-457-8728/


CO: Electronic Industries Association ST: Nevada IN: CPR SU: ECO

IC-RB -- SE003 -- 1025 01/11/94 13:28 EST
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Date:Jan 11, 1994
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