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OVER 2,000 CAMPBELL EMPLOYEES TO 'DISH' WITH CONSUMERS TODAY 'CAMPBELL DAY' SOUP-ATHON

 CAMDEN, N.J., Jan. 8 /PRNewswire/ -- Today from 1:30 to 4:30 p.m., shoppers across the United States will see red -- Campbell red -- when 2,000 Campbell employees swarm into and around supermarkets with news about the company's latest soups.
 Employees, clad in Campbell sweatshirts, from Campbell's corporate headquarters, sales offices and plant locations nationwide, will participate in the giant soup-athon, distributing coupons and engaging in "can"did discussions with consumers about Campbell's products. Dubbed "Campbell Day," the event will include all types of employees, from hourly plant workers to top executives.
 Herbert M. Baum, who plans to trade in his usual day as president of Campbell North and South America for a stint at the Acme supermarket in Bala Cynwyd, a suburb of Philadelphia, said that the program was designed to foster pride and bring employees closer to the company's consumers.
 "Campbell has an unusually strong work force, with extremely dedicated people who are enthusiastic about our products," Baum explained.
 "Campbell Day, which collectively amounts to nearly 6,000 hours of one-on-one discussions with consumers, will help convey that excitement to the people who ultimately judge our products," he said.
 Campbell's Hearty Vegetable with Pasta, Golden Corn and Double Noodle soups and a 26-ounce "family" size can of Campbell's Cream of Chicken Soup are among the new products that employees will present to shoppers.
 Campbell Day is being held in conjunction with National Soup Month, the annual salute to soup that takes place each January. In January, Americans buy an estimated 57 million gallons of soup.
 Campbell Soup Company (NYSE: CPB) is based in Camden.
 /delval/
 -0- 1/8/93
 /CONTACT: Marsha Cade of Campbell Soup, 609-342-3883/
 (CPB)


CO: Campbell Soup Company ST: New Jersey, Pennsylvania IN: FOD SU:

MK -- PH002 -- 2949 01/08/93 09:12 EST
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Publication:PR Newswire
Date:Jan 8, 1993
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