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OSCAR MAYER HEALTHY FAVORITES INTRODUCES HEALTHY BREAKFAST MEATS; NEW CATEGORY RESPONDS TO CONSUMER NUTRITION CONCERNS

 MADISON, Wis., Nov. 18 ~PRNewswire~ -- Oscar Mayer Foods Corp., which earlier this year launched the Healthy Favorites(TM) brand lean, naturally low fat cold cuts and hot dogs, has added a new category -- healthy breakfast meats. The line will include Turkey Bacon and Lean Breakfast Ham, both at least 90 percent Fat Free with 10 percent fat.
 "Oscar Mayer(R) is America's favorite brand of bacon, but we know that fat is consumers' number one concern with eating bacon. Now, we've given people a reason to put bacon on the breakfast table more often," said Rick Searer, general manager, Oscar Mayer. "These products are in keeping with our commitment to combine quality and taste with all the nutrition benefits that consumers want."
 The Healthy Favorites Turkey Bacon, which is 90 percent Fat Free with 10 percent fat, contains 2~3 less fat than regular pork bacon. It has 1 gram of fat and 18 calories per slice. The Healthy Favorites Lean Breakfast Ham is 96 percent Fat Free with 4 percent fat. It has 1 gram of fat and 30 calories per slice.
 The two new Healthy Favorites products will be available nationally. Initial distribution of Turkey Bacon to supermarkets began earlier this week. Distribution of Lean Breakfast Ham will begin in January.
 Oscar Mayer, headquartered in Madison, Wis., is the nation's leading brand of bacon, cold cuts and hot dogs. The company is part of Kraft General Foods.
 -0- 11~18~92
 ~CONTACT: Shelagh Thomee of Oscar Mayer Foods Corp., 608-241-6820~


CO: Oscar Mayer Foods Corp. ST: Wisconsin IN: FOD SU: PDT

PS -- NY014 -- 2246 11~18~92 10:21 EST
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Date:Nov 18, 1992
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