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ORIGINAL WORKS BY PETER MAX, MASTER OF DYNAMIC NEO-EXPRESSIONISM, FEATURED AT PARK WEST GALLERY ART AUCTION JAN. 9-10 IN MASSACHUSETTS

 SOUTHFIELD, Mich., Jan. 7 /PRNewswire/ -- When the auctioneer's hammer falls on Sunday, Jan. 9, and Monday, Jan. 10, Park West Gallery of Southfield will offer more than 300 custom-framed original works for bid at a fine art auction open to the public. The auction, including original works by Peter Max, begins at 3 p.m. Sunday, Jan. 9, and 8 p.m. Monday, Jan. 10, at the Hyatt Regency Cambridge, 575 Memorial Drive in Cambridge, Mass.
 All works in this collection are catalogued according to international auction and museum standards. Guests receive a 97-page, fully documented catalogue compliments of Park West Gallery. Established in 1969, the suburban Detroit gallery is one of America's foremost fine art touring auction companies.
 Featured in the auction are more than 40 works directly from America's own Peter Max. As one of the foremost pop artists of the 1960s and early '70s, Max's colorful imagery, combining commercial cultural symbols with cartoon-like humor, has reached millions of people around the world. Spanning opposite spectrums, his subjects have ranged from household objects to fashion and foods to homage of the masters.
 He evolved from a visionary pop artist of the 1960s to a master of neo-expressionism, and his techniques with vibrant color have become a part of the contemporary American culture.
 In his global causes, Max is a passionate environmentalist and defender of human and animal rights. Max often uses American symbols in his artwork and has done paintings and projects for Presidents Ford, Carter, Reagan, Bush and Clinton. Recently he created his "100 Clintons," a multiple portrait installation used through the four days of the presidential inauguration along with the motif for the Democratic Party's "President's Dinner," introducing the traveling "Pop to Patriotism" show.
 More recently, Max completed his fourth Grammy Award poster, redesigned NBC television's symbolic peacock, was appointed as the official artist for World Cup USA '94 and created a "Peace Accord" painting for the White House to commemorate the historic signing.
 Today Max's name is a household word as one of the most important visual pioneers and innovators of the 20th century. His works are in the permanent collection of many museums, including the Museum of Modern Art in New York.
 "1994 has the outlook of being one of the richest opportunities for collectors that has occurred in the past 20 years," said Park West Gallery President Albert Scaglione. "I have found artists, dealers and collectors -- both institutional and private -- very receptive to selling their works at a Park West auction. Considered the way to buy art in the '90s, this auction promises to be a highlight of the art season. We are particularly delighted to offer the original works by Peter Max, One of the most incredibly talented artists of modern time. His brilliance of draftsmanship and the grace of his hand breathe new life into his subjects."
 Along with Max's work, the auction will offer paintings and watercolors, original Old Master prints, signed and numbered original lithographs, etchings, engravings and serigraphs. Featured artists include Agam, Altman, Alvar, Chagall, Dali, Durer, Erte, Fanch, Goya, Miro, Mouly, Picasso, Picot, Rembrandt, Renoir, Tarkay, Vasarely, Wolfson and numerous other internationally recognized artists.
 Bidding on most lots is expected to be between $100-$5,000 with some bringing more. The entire collection has been appraised at $1,230,000. Credit up to $50,000 is available with interest-free financing. Paid sales tax is also available.
 For further information, contact Park West Gallery at 1-800-521-9654.
 -0- 1/7/94
 /CONTACT: Angie Bournias of Creative Services, 313-259-4950, for Park West Gallery/


CO: Park West Gallery ST: Massachusetts IN: SU:

SB-RD -- DE008 -- 0090 01/07/94 11:00 EST
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Date:Jan 7, 1994
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