ORAL-B EXECUTIVE JOINS ZILA PHARMACEUTICALS, INC.
PHOENIX, July 14 /PRNewswire/ -- Zila Pharmaceuticals, Inc., marketer of oral care products, announced the appointment of Rocco Anselmo as vice president and general manager. The company is a wholly owned subsidiary of Zila, Inc. (NASDAQ: ZILA). Anselmo, 43, leaves the Oral-B Laboratories division of Gillette Co., a world leader in professional and consumer oral care products. A graduate of Brigham Young University, Anselmo held sales and marketing positions at S.C. Johnson (Johnson's Wax) and Sterling Drug (Glenbrook and Winthrop Divisions) before joining Oral-B Laboratories in 1984. Anselmo rose from Oral-B director of national accounts (U.S. Consumer Products Division) to national sales manager and vice president-sales before being named general manager of the Caribbean/Central American international division of Oral-B in 1991. Anselmo will assume his new duties at Zila Pharmaceuticals on Aug. 1, moving his family from San Juan, P.R. to Phoenix, Ariz., Zila's headquarters city. "Rocco Anselmo brings a wealth of knowledge and experience to Zila," said the company's president and chairman, Joseph Hines. "His domestic and international sales, marketing and managerial experience and the wide respect he has earned in the industry will provide a valuable new management dimension to Zila. As sales of our new oral cancer diagnostic aid, OraScan(R), expand, Rocco will assemble and manage a comprehensive sales and marketing campaign for this breakthrough product and for Zila's growing family of non-prescription healthcare products. "Zila has experienced solid growth," said Mr. Hines. "Rocco will further that growth and play an important role in managing it. As Rocco assumes greater responsibility for the day-to-day management of our Zila Pharmaceuticals division, senior management of the parent company will be better able to focus on expanding Zila, Inc., through the acquisition and development of new products and technologies." Mr. Hines added, "Corporate success is dependent upon a quality line of products and a superior management team. Zila has both." -0- 7/14/93 /CONTACT: Joseph Hines of Zila, 602-266-6700/ (ZILA)
CO: Zila Pharmaceuticals, Inc. ST: Arizona IN: MTC SU: PER
LG-PS -- NY010 -- 1255 07/14/93 09:31 EDT
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|Date:||Jul 14, 1993|
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