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ORACLE LAUNCHES LARGEST B2B AUDIENCE DATA MARKETPLACE.

Byline: Tasleem Nawaz

Oracle Data Cloud launched the largest business-to- business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier.

To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud's B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addition, more than one million addressable US companies add powerful account-based marketing (ABM) capabilities to a marketer's targeting toolkit.

Oracle Data Cloud's B2B audience solution is designed to meet specific B2B marketing needs, such as; reach buyers and decision makers at specific companies to align B2B marketing and sales efforts; build audiences based on companies that have purchased a specific enterprise solution in the past; digitally target professionals who have attended or are considering attending specific industry events related to a business' products; and upload and reach their prospect and customer databases through digital marketing campaigns.

"Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketer's need. Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company's sales goals by focusing on the accounts it is trying to reach," said Rob Holland, Group Vice President of the Oracle Data Cloud.

Oracle Data Cloud's B2B audience solution allows marketers to align digital spend with both campaign objectives and sales outreach, providing a regular flow of relevant and qualified leads from target accounts. That ability to combine granular B2B targeting segments with an account based filter makes it easier for B2B brands to take full advantage of the digital channel.

Oracle Data Cloud gives marketers the ability to access, blend and activate audiences from Datalogix and BlueKai as well as the industry's leading B2B data providers in one place.

Marketers can now work with a single partner to build highly customized audiences leveraging a broad spectrum of data sources and deliver them to hundreds of publishers and consumer platforms.Type Content Here

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Title Annotation:business-to- business
Author:Nawaz, Tasleem
Publication:Technology Times
Date:Jul 24, 2016
Words:394
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