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OPENING CEREMONIES SET FOR U.S. PAVILION AT WORLD'S FAIR IN BIRTHPLACE OF COLUMBUS

 OPENING CEREMONIES SET FOR U.S. PAVILION AT WORLD'S FAIR
 IN BIRTHPLACE OF COLUMBUS
 ADA, Mich., April 30 /PRNewswire/ -- Jay Van Andel, U.S. commissioner general to Genoa Expo '92, today announced the opening ceremonies and press preview for the U.S. Pavilion at the world's fair in Genoa, Italy, marking the 500th anniversary of the voyage of Christopher Columbus.
 Opening ceremonies, scheduled for 11 a.m. May 14, at the U.S. Pavilion, will include participation by Van Andel; special guest Peter Secchia, U.S. ambassador to Italy; Eugene P. Kopp, deputy director of the United States Information Agency; and Alberto Bemporad, general commissioner of the exposition. Other guests and participants include representatives of the U.S. Pavilion's corporate sponsor, Amway Corp., and corporate patrons: Ameritech, Delta Airlines, Ford Motor Company, Hatteras Yachts, and Lykes Brothers Steamship Co.
 The U.S. is among more than 40 countries and international organizations opening exhibitions at Genoa Expo '92, the international special exposition in the birthplace of Christopher Columbus. Called "Christopher Columbus: Ships and the Sea," Genoa Expo '92 runs from May 15 to Aug. 15 in celebration of his voyages to the Americas.
 Nearly 1 million of the anticipated 4 million visitors at the World's Fair are expected to tour the U.S. Exhibition, which features the maritime culture of the Chesapeake Bay region and Genoa's sister city of Baltimore as a microcosm of the United States. Through multimedia presentations, the exhibition will illustrate to a largely European audience the rich history of America's waterways and explore the historical, cultural, economic and environmental issues that have defined their development.
 Called "Beyond The Horizon," the exhibit will reflect on the value of the sea in our nation's history and the need to protect our waterways and the interconnected waters of the world.
 "For Columbus and the explorers who followed, the sea was their means to join two hemispheres. As we celebrate the quincentennial of Columbus, we also should reflect on our reliance on the sea and the need for international cooperation in protecting our waters and the environment of our ever-shrinking world," said Van Andel, chairman of Amway Corp., which is the recipient of the 1989 United Nations Environment Programme Achievement Award.
 Amway also is sponsoring an exhibit within the U.S. Pavilion called "Windows on a Fragile Planet," which illustrates the company's role in promoting worldwide environmental education and awareness.
 "Genoa Expo '92 gives the U.S. a unique opportunity to show the world the innovative and competitive spirit of America -- and our concern for the preservation of the world's natural resources," said Van Andel, whom President George Bush has selected as U.S. commissioner general to the world's fair.
 -0- 4/30/92
 /CONTACT: Marc Longstreet, 616-676-7948, or Kim Bruyn, 616-676-7603, both of Amway Corp./ CO: Amway Corp.; Genoa Expo '92 ST: Michigan IN: SU:


JG-DH -- DE008 -- 4921 04/30/92 12:14 EDT
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Publication:PR Newswire
Date:Apr 30, 1992
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