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ONCE AGAIN, ULTRA-WHEELS TEAMS UP WITH HERSHEY CHOCOLATE IN JOINT MARKETING PROMOTION

 ONCE AGAIN, ULTRA-WHEELS TEAMS UP WITH HERSHEY CHOCOLATE
 IN JOINT MARKETING PROMOTION
 MINNEAPOLIS, March 13 /PRNewswire/ -- First Team Sports, Inc. (NASDAQ-NMS: FTTEAM), manufacturers of Ultra-Wheels in-line skates and related accessories, is once again participating with Hershey Chocolate USA in a marketing promotion featuring Ultra-Wheels in-line skates and Hershey's Caramello candy bar. The promotion, known as the "Caramello Skateball Tournament" runs from March 23, 1992 - April 12, 1992, in 18 major U.S. markets.
 The promotion is designed to encourage students between the ages of 12 and 17 to collect Caramello wrappers to enter the Caramello Skateball Tournament. Skateball is a fast, action-packed game played on roller rink floors. Roller rinks throughout the United States will host three tournament sessions per week for three consecutive weeks, March 23, 1992 - April 12, 1992.
 The Skateball tournament champions in each market will receive a pair of Ultra-Wheels in-line skates and a stretch limo trip to share with their friends. The promotion will be promoted with radio, in-rink posters and in-rink banners. Three pairs of Ultra-Wheels in-line skates will be awarded through radio on-air give-aways in each market.
 First Team Sports, Inc. manufactures and distributes high quality in-line skates and accessories under the trademarks Ultra-Wheel and Skate Attack. The company's products are manufactured and assembled to its specifications in the United States and foreign countries. Ultra- Wheels skates are endorsed by company spokespersons Wayne Gretzky, Janet Jones Gretzky, Brett Hull and Kurt Browning. First Team Sports is traded on NASDAQ National Market under the symbol "FtTeam."
 -0- 3/13/92
 /CONTACT: Susan Niles of First Team Sports, 612-780-4454/
 (FTTEAM) CO: First Team Sports, Inc. ST: Minnesota IN: LEI SU:


AL -- MN006 -- 7777 03/13/92 11:52 EST
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Publication:PR Newswire
Date:Mar 13, 1992
Words:284
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