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OLLY makes good nutrition fun.

SAN FRANCISCO--OLLY aims to help retailers bring new, young, affluent and loyal consumers into the vitamins, minerals and supplements category by making it easy and fun for people to get good nutrition into their lives.

The three-year-old company has created a line of products formulated to provide users with specific benefits, including healthy skin, increased energy and a good night's sleep. OLLY said it has made the products taste delicious, using only the best ingredients. Among its products is an OLLY children's gummy supplement

Recent product launches include Flawless Complexion, a gummy vitamin that supports clear, healthy skin from the inside out, the company said. The vitamin is made with what OLLY calls a unique blend of purifying antioxidants, minerals and botanicals, including vitamin A, vitamin E, zinc and aronia berry.

OLLY's latest addition to its product portfolio is Super Foods Smoothie, a plant protein powder assortment The company markets the powder as a fully loaded blend that delivers a complete serving of fruits and vegetables from six superfoods, along with the perfect balance of protein and fiber and a meal's worth of vitamins from organic fruits and vegetables.

OLLY said it is planning to introduce new retail executions around New Year's, one of the category's biggest selling seasons, and noted that its products are sold through a range of national retailers spanning multiple channels, including club, mass, grocery, drug, specialty and online.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Aug 14, 2017
Words:233
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