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OLDSMOBILE TOPS IN TRUCK SALES SATISFACTION

 LANSING, Mich., July 12 /PRNewswire/ -- The esteemed international marketing firm, J.D. Power and Associates, has ranked Oldsmobile Best Overall Truckline in sales satisfaction for the 1993 model year. Oldsmobile trucks include the Bravada sport utility and the Silhouette compact van.
 "How you are treated in the purchasing experience is the key to this survey, and the findings are extremely important to those companies working hard to improve the retail experience of the customer," said Oldsmobile general manager, John D. Rock. "As Oldsmobile repositions itself in the market as a step up from Saturn, it is absolutely vital that the customer feel unpressured and very comfortable when they enter the showroom. Oldsmobile is working hard at improving on the J.D. Power and Associates' '93 ratings."
 Oldsmobile's car sales satisfaction index score of 135 ranked them eighth, in a tie with Audi, which was an improvement of eight points over 1992. "However, as good as that improvement is, we are going to have to work even harder to dramatically raise the level of the sales experience as we prepare to sell the new Aurora to increasingly discriminating customers," Rock concluded.
 -0- 7/12/93
 /CONTACT: Gus Buenz of Oldsmobile Division, 517-377-4430/
 (GM)


CO: Oldsmobile Division; General Motors ST: Michigan IN: AUT SU:

KE -- DE046 -- 0615 07/12/93 17:24 EDT
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Publication:PR Newswire
Date:Jul 12, 1993
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