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OLDSMOBILE CUTLASS CIERA IS TOP-RANKED AMERICAN-MADE CAR IN J.D. POWER STUDY

 OLDSMOBILE CUTLASS CIERA IS TOP-RANKED AMERICAN-MADE CAR
 IN J.D. POWER STUDY
 LANSING, Mich., May 28 /PRNewswire/ -- Oldsmobile's top-selling model since 1985, the midsize Cutlass Ciera, has been ranked the best American-made car model in J.D. Power and Associates 1992 Initial Quality Study. J.D. Power, an independent marketing information firm based in Southern California, is nationally known for its automotive research, including the Initial Quality Study.
 Cutlass Ciera ranked fourth overall behind Lexus LS400, Toyota Cressida, Infiniti Q45 and ahead of Lexus SC 300/400, Toyota Corolla, Toyota Camry, and Acura Legend. For its entire model lineup, Oldsmobile also ranked in the top 10 for car nameplates in the same Initial Quality Study, which ranks car models and nameplates based on problems per 100 vehicles.
 "This significant achievement for Cutlass Ciera and Oldsmobile serves as a real world endorsement by our owners of the high quality engineered in today's Oldsmobiles," said John D. Rock, the division's newly appointed general manager. "It is important testimony because it measures the opinions of our customers, who are our key critics."
 Confirming the car's long-term durability, over 2 million Cutlass Cieras have been built in the past decade and more than 96 percent are still on the road. For the 1992 model year through May 20, Ciera sales of 77,333 are up 19 percent over the same period a year ago.
 "It's time the Cutlass Ciera receives the recognition it deserves as a very solid, top-quality midsize family car that is a great all-around value," said Michael A. Grimaldi, Oldsmobile general marketing manager. "The Cutlass Ciera has been a strong sales success since its introduction in the early 1980s, and it will continue as one of our core midsize entries through the '90s."
 -0- 5/28/92
 /CONTACT: Jill Witzenburg or Gus Buenz of Oldsmobile, 517-377-5660/
 (GM) CO: Oldsmobile Division ST: Michigan IN: AUT SU:


KK -- DE019 -- 4819 05/28/92 14:15 EDT
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Publication:PR Newswire
Date:May 28, 1992
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