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OLDSMOBILE BRINGS ACHIEVA HOME TO CALIFORNIA

 OLDSMOBILE BRINGS ACHIEVA HOME TO CALIFORNIA
 LANSING, Mich., Jan. 8 /PRNewswire/ -- Oldsmobile officially


launched its all-new Achieva model in the important California market on Dec. 26-27, when more than 80 GM employees from Lansing flew to California to personally deliver cars to the first buyers in Los Angeles and San Francisco.
 The Lansing group, led by Oldsmobile General Manager Mike Losh, included assembly line workers, engineers, and designers who presented the Achieva keys at the homes of Greg and Mimi Wenger of Marina del Rey (Los Angeles) and Janis Kimber of Pacifica (San Francisco).
 California Oldsmobile employees and dealers joined the festivities with the Oldsmobile and Lansing Automotive Division employees from Michigan.
 "We are boldly and directly challenging the import auto market here in California with the Achieva," said Losh. "And, we are specifically positioning the Oldsmobile Achieva as the American-made car which will successfully compete against Japanese imports like the Honda Accord and Toyota Camry."
 Losh said the unique launch, supported by the theme "We're Bringing Achieva Home To You", included news conferences in front of the new buyers' homes and neighborhood block parties. Neighbors had the opportunity to both test-drive the Achievas and talk with the people who build them.
 As part of the launch, Oldsmobile announced an unprecedented, one- of-a-kind industry marketing package which includes the following:
 -- Achieva Assurance -- Buyers can drive an Achieva for 30 days or 1,500 miles. If not satisfied, buyers can purchase any new car and Oldsmobile will credit the full Achieva purchase price to the other selection with no questions asked.
 -- Achieva SmartLease -- For those wishing to lease rather than purchase, Oldsmobile is offering the highly contented Achieva S model with no money down for just $199 a month for a 48-month lease. At the end of the term, consumers can either walk away free and clear or purchase the Achieva for the residual value.
 "There's no secret that the number of imported autos sold in California has far overtaken those sold by domestic manufacturers in this segment of the market," added Losh.
 "We must continue to curtail the defection to imports, and with the Achieva, we have the product to do just that. We're ready to put our money where our mouth is and say that we are completely confident that the quality of the Achieva surpasses the quality of the Accord or Camry."
 Oldsmobile is offering the Achieva in a two-door coupe and four-door sedan with a choice of three trim levels and four different engines.
 The Achieva comes with many standard features not found on competitive models, including anti-lock brakes, power door locks, child security rear door locks on the sedan, rear seat ventilation ducts, remote deck lid and fuel filler door releases, cup holders and dual- visor vanity mirrors.
 "We're making a real statement with these events -- a statement that we're prepared to take on the Honda Accord and the Toyota Camry with our Achieva right here in California, the most important automotive market in the country," said Losh.
 -0- 1/8/92
 /CONTACT: Ross H. Ruehle of Oldsmobile Division, 517-377-5660/
 (GM) CO: Oldsmobile Division; General Motors Corporation ST: Michigan, California IN: AUT SU:


DH -- DE008 -- 7669 01/08/92 10:07 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 8, 1992
Words:536
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