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OLDSMOBILE BRAVADA -- VEHICLE OF CHOICE AT ASPEN

 OLDSMOBILE BRAVADA -- VEHICLE OF CHOICE AT ASPEN
 LANSING, Mich., Feb. 12 /PRNewswire/ -- Now what on earth could


Aspen, Colo., and Lansing, Mich., have in common? Well, aside from a lot of people who like the out-of-doors, the answer is the Bravada by Oldsmobile.
 Dave Lahti, Oldsmobile general sales and service manager, and Peter Crowley, vice president of business development of the Aspen Skiing Company, announced the Oldsmobile Bravada sport utility truck as the "vehicle of choice" by the Aspen Skiing Company.
 Lahti said the Bravada has very upscale and contemporary interior and exterior styling. Its outstanding performance with SmartTrak (all- wheel-drive and anti-lock brakes) and the high-performance V-6 engine make it ideally suited for Aspen and its clientele.
 Crowley said that Aspen is one of a handful of international year- round destination resorts and its clientele represent the most affluent, well-educated and trend-setting consumers in the world. "They are a perfect match for the Bravada," he added.
 Lahti added that as the vehicle of choice, the Bravada will be participating in programs and activities at Aspen that will indeed enhance its image.
 Aspen Skiing Company owns and operates Aspen Mountain, Tiehack/Buttermilk and Snowmass Resort. Combined, the three mountains generate more than 1 million skier days per year, and the total number of skiers per season is 500,000. Apart from the winter skiing season, Aspen is also a world-famous vacation and business conference location in the spring and summer seasons with emphasis on the performing arts.
 "When you consider it all," Lahti concluded, "the Bravada by Oldsmobile is ideally suited for everyone who comes to Aspen, regardless of the timing or the nature of their visit. It is a very good fit for Aspen and Oldsmobile."
 -0- 2/12/92
 /CONTACT: Gus Buenz of Oldsmobile, 517-377-4430/
 (GM) CO: Oldsmobile Division; Aspen Skiing Company ST: Michigan, Colorado IN: AUT SU:


ML -- DE024 -- 9363 02/12/92 15:51 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 12, 1992
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