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OHIO AGRI-BUSINESSES FIND SUCCESS IN INTERNATIONAL MARKETING

 COLUMBUS, March 16 /PRNewswire/ -- Because of the commitment of Governor George V. Voinovich, Ohio agri-businesses are finding success through international marketing. The Governor initiated the Ohio Department of Agriculture's (ODA) International Trade Program to increase exports of Ohio agricultural products for the economic benefit of the state. "I'm extremely proud of ODA's international trade team, who have participated in trade shows in Japan, Hong Kong, Canada, Mexico and Europe," said Voinovich. "Their efforts have helped to generate an estimated $6 million in sales," continued Voinovich. Ohio's food processors are benefiting from an emphasis on exporting. "Many Ohio companies have not been in these marketplaces before," said ODA Director, Fred L. Dailey. "The expertise we can offer to them in terms of technical assistance and market analysis can be invaluable," said Dailey.
 Trade missions promoting livestock to Mexico and hardwoods to Canada have also produced positive results for the State's agricultural industry. In December of 1992, Ohio pork producers traveled to Mexico to explore trade opportunities and learn more about the market place for livestock. As a result of this ODA led mission, Mexican buyers have purchased to date 58 purebred gilts. Mexican livestock buyers will be visiting Ohio producers in the next six months, to get a firsthand look at Ohio's swine and cattle industries. "Mexico is rapidly emerging as the third largest market for U.S. food and agricultural products," said Dailey.
 With a population of more than 86 million, Mexico has become one of the fastest growing markets for meats, poultry and processed foods. ODA encourages Ohio food processing companies to participate in the 3rd Annual U.S. Food Festival in Mexico City, Aug. 31-Sept. 2, 1993. This food festival will focus on processed foods including meat products.
 For more information on food and agricultural export opportunities contact: Cathy Hironaka at the Ohio Department of Agriculture at 614-466-6198.
 -0- 3/16/93
 /CONTACT: Kim Norris, ODA Communications Director, 614-752-4505, or Jenny Camper of the Governor's Office, 614-644-0957/


CO: Ohio Department of Agriculture ST: Ohio IN: AGR SU:

BM -- CL006 -- 6441 03/16/93 10:03 EST
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Date:Mar 16, 1993
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