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OFFICE DEPOT & APPLE COMPUTER LAUNCH SPECIAL MARKETING PROGRAM FOR SELECTED MACINTOSH COMPUTERS

 OFFICE DEPOT & APPLE COMPUTER LAUNCH SPECIAL MARKETING PROGRAM
 FOR SELECTED MACINTOSH COMPUTERS
 Pilot Program Slated for 24 South Florida Stores
 DELRAY BEACH, Fla., June 3 /PRNewswire/ -- Office Depot, Inc. (NYSE: ODP), the largest chain of office products superstores in the retail industry, today announced that it will soon begin selling selected Apple(R) Macintosh(R) computers and printers. This pilot program will be launched next month (July 1992) at 24 Office Depot stores in South Florida.
 "Office Depot is delighted to be carrying the Apple Macintosh computers and printers. With our consistent focus on carrying feature- rich products that provide a genuine value per dollar to our small business customers, the Apple products are a natural addition to Office Depot's product assortment," said Mark Begelman, president of Office Depot, Inc.
 "We are very pleased to participate in this pilot program with Apple. We believe the office products superstore channel in general and our Office Depot stores in particular offer a tremendous marketing opportunity to Apple Computer and other top quality manufacturers," Begelman added.
 As part of this pilot program, selected Apple Macintosh computers have been customized to include applications software and, for the first time, will come bundled with one year of toll-free telephone support and one year of on-site service.
 Apple Macintosh computer models to be offered at Office Depot stores in South Florida include the Macintosh LCII with 4 MB Ram and 80 MB hard drive and Apple 12-in. color monitor with the Classic(R) II with 4 MB Ram, 80 MB hard drive. All of the computers will come equipped with system software and an application software program loaded on the hard disk as part of a turnkey solution. Office Depot will also carry selected Apple peripherals and software.
 By the end of June 1992, Office Depot, Inc. will operate a total of 257 stores, including 252 Office Depot stores in 30 states and five Great Canadian Office Supplies Warehouse stores in western Canada. All Office Depot stores offer customers a choice of more than 5,100 top quality, name brand products, everything from basic office supplies and business machines to office furniture and computer hardware and software. With discounts on products up to 75 percent off list price, Office Depot caters to small and mid-size businesses, the growing home office market and all business professionals. The first Office Depot store opened in Fort Lauderdale, Fla. in October 1986.
 -0- 6/3/92
 /CONTACT: Gary Schweikhart, public relations manager of Office Depot, 407-265-4399/
 (ODP) CO: Office Depot, Inc.; Apple Computer ST: Florida IN: REA CPR SU:


AW-JJ -- FL001 -- 6485 06/03/92 08:31 EDT
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Publication:PR Newswire
Date:Jun 3, 1992
Words:438
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