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ODIN Releases New Partner Program for RFID.

Ashburn, VA, July 21, 2011 --( ODIN, the leading RFID software firm globally, introduced a new RFID partner program specifically designed to help VARs drive more revenue from RFID opportunities. The program includes patented RFID software and lead generation activity with a guarantee of new RFID revenue in the first year.

ODIN's Preferred RFID Partner Program is designed for VARs and resellers with strong client relationships and deep industry expertise, but not focused on RFID engineering capability or building low-level RFID device software.

For VAR's with minimal RFID software expertise, ODIN's new workflow development kit (WDK) allows simple integration of the World's most sophisticated RFID software foundation into a client specific environment. The patented EasyTAP[TM] and Intelligent Asset Management, “I AM,” have been deployed globally in thousands of locations with consistently high accuracy and reliability. ODIN's flagship software has now been specifically redesigned for VARs to build applications upon and grow their RFID business.

“We have invested $50 million to create the most accurate, sophisticated and easy to integrate RFID software for clients and now partners. Part of that extensive design and engineering is to make a very simple development platform for RFID partners,” commented Grant Wagner who runs worldwide sales at ODIN. “Making RFID successful and profitable hinges on knowing an industry or a client and being able to redefine productivity for that client's specific needs. Our software enables a new level of productivity through RFID.”

“Partnering with ODIN has broadened our solution set and ability to deliver cost effective RFID solutions to our customer,” testified Tom O'Boyle Vice President at Miles Technologies one of ODIN's founding partners. He added “The EasyTAP product controls RFID readers in our system and provides actionable RFID location data and intelligence to our application software. This enables our development team to concentrate on the user interface and business logic needed to meet the customer requirements without developing RFID reader-specific software.”

ODIN's 2010 acquisition of Reva Systems was the start of a strategic software plan to combine the best components of RFID software. ODIN combined the best RFID software tools from both companies to enable the most accurate and easy to integrate RFID platform ever developed. ODIN's software has been awarded nearly a dozen patents on the sophisticated algorithms that cover functions from eliminating stray RFID reads and telling when an RFID tag is stationary or moving, to configuring RFID readers to reporting read flows and timing, to dragging and dropping configuration of new RFID readers.

The ODIN Preferred RFID Partner Program guarantees revenue in the first year for both U.S. based and international partners who qualify to participate in the program. The Preferred Partner Program includes training, marketing materials, and a dedicated contact at ODIN who will provide each VAR with leads and opportunities based on geography or industry area of expertise. ODIN's position as the leading RFID software company has resulted in hundreds of inbound leads annually that continue to grow, which ODIN shares with Preferred RFID Partners.

ODIN will limit the number of preferred partners by geography based on an internal qualification analysis. VARs interested in applying for the ODIN Preferred RFID Partner Program can download the one page application on the ODIN Website.

About ODIN:

ODIN is the leader in RFID software and solutions for healthcare, IT Assets and social media. ODIN's software is deployed on over 3,500 devices worldwide providing 99.9% accuracy based on physics of RFID. ODIN's EasyEdge[TM] software is the only true operating system - the heartbeat of any RFID deployment. The EasyTAP[TM] software appliance with more than ten patents for its innovative algorithms is the central nervous system for RFID. Together they increase accuracy and scalability while reducing integration and support costs. Global corporations in fifty countries leverage ODIN's expert engineers and patented RFID software to achieve accuracy, speed, and visibility for their RFID deployments.

What makes ODIN's software and solutions so accurate and easy to deploy is leveraging the scientists in ODIN Labs who test every major RFID device before it hits the market. ODIN Labs publishes the RFID Benchmark Series[TM] and RFID Pricing Guide[TM], the industry's most referenced performance and price analyses of RFID equipment. ODIN serves clients from world headquarters in Ashburn, Virginia, and other offices in Boston, MA, Dublin, Ireland and Budapest, Hungary with full-time staff in Toulouse, France. For more information, visit our website


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Jennifer McKervey

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Date:Jul 21, 2011
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