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O'Fallon introduces Zeke's.


O'Fallon Brewery of O'Fallon, MO, will launch Zeke's, a new single-hop pale ale, in February.

O'Fallon brewmaster Brian Owens said he created Zeke's because he wanted an "easy to drink beer with a rich, full hop aroma and flavor." Mr. Owens said Zeke's is "a dry, crisp, light-bodied pale ale brewed with Galaxy hops, which gives it a unique citrusy flavor and aromas of passion fruit, grapefruit and pineapple." Mr. Owens brewed Zeke's Pale Ale with two-row, Bonlander and Honey malt. "Galaxy hops are added at the very end of the boil in a technique called burst-hopping that allows the beer to gain the hop flavor and aroma with just the right balance of bitterness," he said. "The result is a dry, crisp, light-bodied ale with a fresh hop aroma and just a hint of honey."

"The tastes and demands of craft beer drinkers are evolving quickly, and people now are looking for big flavor in beers that aren't too high in alcohol and are lighter than most craft beers," Mr. Owens noted. "We wanted Zeke's to be special so we used only Galaxy hops which produce a really citrusy flavor and an amazing aroma."

Zeke's will be available beginning Feb. 10 in six-packs of 12-oz. bottles and on draught. Zeke's Pale Ale is 5.1 percent alcohol by volume, contains 29 IBUs and will be priced at parity with other O'Fallon brands. Zeke's is the first new fulltime beer from O'Fallon since the brewery introduced Hemp Hop Rye in 2010.

O'Fallon also recently reintroduced its spring seasonal beer, Rager Red, an Irish red ale, available in six-packs of 12-oz. bottles and on draught. Zeke's Pale Ale and Rager Red will be distributed thro ughout MO, AR, AL, IL, IN, IA, KS, KY, MI, OH, PA, TN, MS, and WI.
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Publication:Modern Brewery Age
Date:Feb 10, 2014
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