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O'Doul's replaces LA.

O'Doul's replaces LA

Taking effect June 30, Anheuser-Busch, Inc., will withdraw its reduced alcohol LA brand from the marketplace and focus its continued efforts on the growing success of the company's non-alcohol brew, O'Doul's.

"Although our LA brand was well-received when it was introduced in 1984," said Jim Hunter, vice president/sales, Anheuser-Busch, "sales have slowed consistently since we introduced our non-alcohol brew, O'Doul's, last January. Accordingly, in response to consumer demand, we will cease production of LA and will focus our efforts behind O'Doul's."

Hunter noted "recent studies have shown that the growing consumer franchise for O'Doul's includes much of the LA constituency, plus a large group of new consumers who have chosen to drink a non-alcoholic brew.

"It was clear to us that the two brands came to compete for essentially same consumer segment," Hunter continued.
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Title Annotation:Anheuser-Busch, non-alcoholic beer brands
Publication:Modern Brewery Age
Date:Jun 4, 1990
Previous Article:Preliminary accord announced for sale of Schmidt Brewery.
Next Article:Court is hailed by beer wholesalers.

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