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Nutritional Supplements in the U.S., 6th Edition.

LONDON, Aug. 27, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Nutritional Supplements in the U.S., 6th Edition https://www.reportbuyer.com/product/96420/Nutritional-Supplements-in-the-US-6th-Edition.html The U.S. nutritional supplements market is going to maintain its average growth rate of just over 6% per year through 2018, hitting sales of $16.4 billion in that year. Growth in the market slowed in 2013 and the first part of 2014 due to negative press coverage of supplement safety and effectiveness, and the increase in consumer use of functional foods and beverages. Omega-3/fish oil and calcium/bone supplements have been hardest hit, with sales declining by double digits in 2013. On the other hand, digestive health and probiotic sales have been healthy indeed, posting an almost 25% increase in sales of such supplements in the multi-outlet (MULO) channel in 2013. Looking ahead, sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products. Nutritional Supplements in the U.S., 6th Edition contains comprehensive data on the U.S. market for dietary supplements, including historical (2009C 2013) and forecasted (2014C 2018) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth, and consumer demographics. In addition, the report discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing profiles of innovative and fast growing marketers as well as ranking marketers in terms of sales for a number of different nutritional supplement segments and categories.

Report Methodology The information in Nutritional Supplements in the U.S., 6th Edition is based on primary and secondary research. Primary research entailed interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales of packaged products are based on available sales data from IRI's InfoScan multi-outlet (MULO) data service, estimates reported in the trade and consumer press, industry experts, and participating supplement manufacturers and retail outlets. Consumer findings are derived from Packaged Facts' proprietary survey conducted in August 2012 and Experian's Simmons National Consumer Study (NCS) surveys, which provide current data on consumers' purchasing habits, preferences and perspectives.

What You'll Get in This Report Nutritional Supplements in the U.S., 6th Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Nutritional Supplements in the U.S., 6th Edition offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from This Report If your company is already doing business in the nutritional supplements market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for nutritional supplements in the U.S., as well as projected markets and trends through 2018.

This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for nutritional supplements. Research and development professionals stay on top of competitor initiatives and explore demand for nutritional supplements amongst different population demographics. Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy nutritional supplements. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. Chapter 1: Executive Summary Scope & Methodology Market & Forecast Figure 1-1 U.S. Nutritional Supplements Market & Forecast, 2009-2018 (in billion $ and percent growth) Forecast Negative Press Hinders Supplement Sales Condition-Specific Supplements Children's Vitamins Herbal Supplements Sales Remain Solid Competitive Overview of Nutritional Supplement Marketers Mergers & Acquisitions The Omega Supplements Market Figure 1-2 U.S. Omega-3 Supplements Market, 2013C 2018 (in million $) Marketers Fight Back: A New Health Claim Marketer & Brand Shares Figure 1-3 Top Nutritional Supplement Marketers and Brands by IRI-Tracked Sales, 2013(in percent) Top Competitors and Brands by Market Segment Top Competitors for Condition-Specific Supplements Table 1-1 Condition-Specific Supplement Market Shares by IRI-Tracked Sales, 2013(in percent and million dollars) Top Brands & Competitors for Children's Supplements Marketing & New Product Trends Herbal Supplements Energy Supplements Resonating with Consumers Supplement Regulations "Free-From" Claims Are a Strong Marketing Strategy The Retail Marketplace 2013 A Good Year for Natural/Specialty Stores Mass Market Merchandiser Supplement Sales Mixed in 2013 Online Still Has Plenty of Room for Growth Private Label Consumer Trends Table 1-2 Top 10 Supplements Most Often Used, 2009-2013 (percent) Consumer Psychographics Consumer Demographics Key Demographics of Most Used Supplements Key Demographics of Most Used Brands Chapter 2: Market Projections and Opportunities Key Points Scope of Report Product Categories and Classifications Vitamins Minerals Supplements Mass-Market Product Classifications Forecast Figure 2-1 U.S. Nutritional Supplements Market Forecast, 2014-2018 (in billion $ and percent growth) Opportunities Older Population Table 2-1 U.S. Population, 2010C 2020 (in millions and percent) Table 2-2 Projected Adult Supplement Use by Age, 2010C 2020 (in millions) Digestive/Probiotic Supplements Marketing What the Supplement Doesn't Contain, as Well as What It Does Table 2-3 Share of U.S. Population Watching Diet, 2009-2013 (percent) Push Energy Supplements into Traditional Energy Drink Sales Channels Vitamins A, B12 & D Table 2-4 Use of Vitamins A, B12 and D, 2009 & 2013 New & Innovative Delivery Formats Personalized Supplements Chapter 3: Market Size and Segmentation Key Points Supplement Sales Continue Steady Growth Figure 3-1 U.S. Nutritional Supplements Market, 2009-2014P (in billion $ and percent growth) Multi-Outlet Supplement Sales Rise in Value, Drop in Volume Table 3-1 Multi-Outlet Supplement Sales by Segment, 2012C 2013 (in million $ and million 10 count) Private Label Sales Table 3-2 Multi-Outlet Private Label and Brand Name Supplement Sales, 2012C 2013(in million $ and million 10 count) Negative Press Hinders Supplement Sales Condition-Specific Supplements Figure 3-2 Multi-Outlet Condition-Specific Supplement Sales, 2013 (in percent of condition-specific supplement sales) Table 3-3 Multi-Outlet Condition-Specific Supplement Sales, 2012C 2013 (in million $ and million 10 count) Common Ailments Suffered by Americans Figure 3-3 Ailments Suffered by Americans in 2013 (percent) Joint Health Supplement Sales Flat in 2013 Table 3-4 Joint Pain in U.S. Adults, 2011 (in percent) Eye Health Grows in Popularity Bone/Women's Supplements in Decline Figure 3-4 Calcium Supplement Use, 2009-2013 (in sample size and percent) Digestive Health a Popular Choice with Consumers Children's Vitamins Table 3-5 Multi-Outlet Supplement Sales of Children's Supplements by Segment, 2012C 2013(in million $ and million 10 count) Herbal Supplements Demographics of Herbal Supplement Use Table 3-6 Demographics of Herbal Supplement Use, 2013 (index) Herbal Supplement Quality Concerns Supplements Continue Battle Against Functional Foods Figure 3-5 Agreement with Statement "I like the idea of beverage products that are formulated to address specific health conditions or concerns," February 2014 (percent) Chapter 4: The Marketers Key Points Competitive Overview Figure 4-1 Sales Growth for Key Supplement Marketers, 2013 (percent) Mergers & Acquisitions Table 4-1 Supplement Sector Mergers & Acquisitions, Aug. 2012C Apr. 2014 Church & Dwight Acquire Avid Health Reckitt Benckiser Acquires Schiff Nutrition International Changing Competitor Landscape Figure 4-2 Sales Share of Top 30 Marketers in the MULO Channel by Marketer Type, 2013(in percent) Natural Product Marketers Direct-To-Consumer Marketers Online Sales Marketers Continue to Post Strong Growth Marketer & Brand Shares Methodology Carlyle Remains Top Competitor Table 4-2 Top Nutritional Supplement Marketers by IRI-Tracked Sales, 2013 (in million dollars and percent) The Leading Brands Table 4-3 Top Nutritional Supplement Brands by IRI-Tracked Sales, 2013 (in million dollars and percent) Competitor Brief: Church & Dwight Top Competitors and Brands by Market Segment Table 4-4 Nutritional Supplement Segment Market Shares by IRI-Tracked Sales, 2013 (in percent) Mineral Supplements Table 4-5 Top Five Mineral Supplement Brands by IRI-Tracked Dollar Sales and Segment Share,2013 (in million dollars and percent) Multivitamins Table 4-6 Top Five Multivitamin Brands by IRI-Tracked Dollar Sales and Segment Share, 2013(in million dollars and percent) 1&2 Letter Vitamins Table 4-7 Top Five 1&2 Letter Vitamin Brands by IRI-Tracked Dollar Sales and Segment Share,2013 (in million dollars and percent) Liquid Supplements Table 4-8 Top Five Liquid Supplement Brands by IRI-Tracked Dollar Sales and Segment Share,2013 (in million dollars and percent) Top Competitors for Condition-Specific Supplements Table 4-9 Condition-Specific Supplement Market Shares by IRI-Tracked Sales, 2013 (in percent) Digestive Health Supplements Table 4-10 Top Five Digestive Health Supplement Brands by IRI-Tracked Dollar Salesnand Segment Share, 2013 (in million dollars and percent) Competitor Brief: ReNew Life Table 4-11 ReNew Life Formula's Top Brands by IRI-Tracked Dollar Sales and Sales Share,2013 (in million dollars and percent) Vitamin C/Immunity Supplements Table 4-12 Top Five Vitamin C/Immunity Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Joint Health Supplements Table 4-13 Top Five Joint Supplement Brands by IRI-Tracked Dollar Sales and Segment Share,2013 (in million dollars and percent) Eye Health Supplements Table 4-14 Top Five Eye Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Bone Health/Calcium Supplements Table 4-15 Top Five Bone Health/Calcium Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Women's Supplements Table 4-16 Top Five Women's Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Men's Supplements Table 4-17 Top Five Men's Health Supplement Brands by IRI-Tracked Dol lar Sales and Segment Share, 2013 (in million dollars and percent) Heart Health Supplements Table 4-18 Top Five Heart Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Competitor Brief: Quten Research Institute Brain Supplements Table 4-19 Top Five Brain Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Cosmetic Supplements Table 4-20 Top Five Cosmetic Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent) Energy Supplements Table 4-21 Top Five Energy Supplement Brands by IRI-Tracked Dollar Sales and Segment Share,2013 (in million dollars and percent) Top Brands & Competitors for Children's Supplements Table 4-22 Top Children's Nutritional Supplement Brands by IRI-Tracked Sales, 2013(in million dollars and percent) Figure 4-3 Children's Vitamin Use by Brand, 2010C 2014 (in percent) Chapter 5: Marketing and New Product Trends Key Points New Product Launches Out of Synch with Consumer Wants Figure 5-1 New Supplement Product Launches by Segment, 2013 (in percent) Herbal Supplements Illustration 5-1: Vitamin Shoppe's New Private Label plnt Line of Herbal Supplements Probiotics Table 5-1 Key Demographics of Supplement Users Incorporating Probiotics into Their Diet, 2013(index) Illustration 5-2: UAS LifeSciences' UP4 Kids Cubes Probiotic Whole Food Supplements: No Momentum in 2013 Energy Supplements and Tiredness Reduction Illustration 5-3: Mushroom Matrix's nrg Supplement Regulations FDA Floundering with FSMA New Food Label Guidelines May Require Supplement Reformulations Health Claims Supplement Product Safety Enforcement "Free-From" Claims Are a Strong Marketing Strategy Illustration 5-4: Green Foods Berry Barley Essence Third-Party Certifications & Transparency GMO Up and Coming Ingredients The Q's (PQQ & CoQ10) Illustration 5-5: Jarrow Formula's Ubiquinol QH+ PQQ. Mushrooms Turmeric/Circumin Kale Chia Lactobacillus Reuteri Illustration 5-6: Micropharma's Cardioviva Natural Health Probiotic The Omega Supplements Market Omega-3 Supplement Sales on the Decline Table 5-2 Change in Fish Oil Supplement Use by Demographic, 2012-2013 (percent & weighted sample in thousands) Figure 5-2 U.S. Omega-3 Supplements Market, 2013C 2018 (in million $) Negative Press Grows A New Health Claim for Omega-3? Delivery Innovations Chapter 6: The Retail Marketplace Key Points Sales by Channel Figure 6-1 Share of U.S. Nutritional Supplement Sales by Retail Outlet Type, 2014 (percent) 2013 a Good Year for Natural/Specialty Stores Natural/Specialty Store Owners Expanding Stores & Locations The Relationship Between Sales of Perishables and Supplements Retailer Profile: Vitamin Shoppe Retailer Profile: GNC Figure 6-2 GNC Stores in the U.S., December 2013 (number of stores) Mass Market Merchandiser Supplement Sales Mixed in 2013 Table 6-1 IRI-Tracked Multi-Outlet Sales of Nutritional Supplements for Period Ending January 26, 2014 (in millions of dollars & million 10 cnt) Walmart Remains the Dominant Mass Merchandiser for Supplement Sales Table 6-2 Percentage of Consumers Purchasing Vitamin/Mineral/Supplement Products by Retail Channel, May/June 2010 vs. August 2012 (percent) Prices/More Information Key to Enticing/Retaining Customers Figure 6-3 Packaged Facts Survey: Reasons for not Taking Supplements, 2012 (in percent) Online Still Has Plenty of Room for Growth Table 6-3 Alexa Rank of Top Online Nutritional Supplement Retailers, February 2014 (rank) Virtual "Marketplace Stores" Can Lift Online Sales, but Require Caution Retailer Profile: Vitacost Private Label Private Label Vitamin/Mineral Sales Continue Decline in Multi-Outlet Channels Table 6-4 IRI-Tracked Multi-Outlet Sales of Private Label Nutritional Supplements for the Period Ending January 26, 2014 (in million 10 count) Figure 6-4 Private Label Nutritional Supplement Sales for the Period Ending Jan. 26, 2014(in percent) Private Label Market Penetration in Natural/Specialty Channel Improving Chapter 7: Consumer Trends Key Points Note on Data Sources Use of Multi-Vitamins Down, Vitamin D Up Table 7-1 Types of Supplements Most Often Used, 2009-2013 (percent) Supplements People Are Taking Are not Necessarily What They Need Table 7-2 Supplement Use vs. Population Getting Adequate Nutrition by Supplement Type(percent) Consumer Psychographics The Connection Between Healthy Habits & Supplement Use Table 7-3 Diet and Health Choices in Supplement Users, 2013 (index) Frequent Supplement Use Associated with "All of the Above" Health Strategy Table 7-4 Diet and Health Choices by Frequency of Supplement Use, 2013 (index) Table 7-4 [Cont.] Diet and Health Choices by Frequency of Supplement Use, 2013 (index) Vitamin Use Tied to Prescription/OTC Spending Figure 7-1 Drug Spending vs. Vitamin Use (in percent) Table 7-5 Potential Health Cost Savings from Supplement Use, 2013C 2020 (in billion $) Safety of Supplements Consumer Demographics Key Demographic Markets Table 7-6 Nutritional Supplement Usage: Overall Demographic Patterns, 2013(percent, number and index of U.S. adults) Table 7-6 [Cont.] Nutritional Supplement Usage: Overall Demographic Patterns, 2013(percent, number and index of U.S. adults) Table 7-6 [Cont.] Nutritional Supplement Usage: Overall Demographic Patterns, 2013(percent, number and index of U.S. adults) Table 7-6 [Cont.] Nutritional Supplement Usage: Overall Demographic Patterns, 2013(percent, number and index of U.S. adults) Key Demographic Trends Figure 7-2 Major Demographic Changes in Adult Supplement Use, 2009 vs. 2013 in millions of adults and percent) Seniors Are the Fastest-Growing Age Bracket Table 7-7 Percentage of Adults Using Nutritional Supplements: By Age Bracket,2009 vs. 2013 (percent and number in millions of U.S. adults) A Growing Hispanic Market Table 7-8 Percentage of Adults Using Nutritional Supplements: By Ethnicity, 2009 vs. 2013(percent and number in millions of U.S. adults) Supplement Use Shines in the Northeast Table 7-9 Percentage of Adults Using Nutritional Supplements: By Region, 2009 vs. 2013(percent and number in millions of U.S. adults) Economic Trends Table 7-10 Percentage of Adults Using Nutritional Supplements: By Household Income and Value of Residence, 2009 vs. 2013 (percent and number in millions of U.S. adults) Trends in Usage of Supplements by Families Table 7-11 Household Use of Adult Nutritional Supplements & Children's Vitamins 2009/2010* vs. 2013 (percent and number in millions of U.S. adults) Supplement Use by Type and Brand Key Demographics of Most Used Supplements Table 7-12 Key Demographic Supplement User Indicators by Supplement Type,2013 (index) Key Demographics of Most Used Brands Table 7-13 Demographic Indicators for Nutritional Supplement Usage by Brand/Brand Line,2013 (percent and index of U.S. adults) Table 7-13 Demographic Indicators for Nutritional Supplement Usage by Brand/Brand Line,2013 (percent and index of U.S. adults) Table 7-13 Demographic Indicators for Nutritional Supplement Usage by Brand/Brand Line,2013 (percent and index of U.S. adults) Table 7-13 Demographic Indicators for Nutritional Supplement Usage by Brand/Brand Line,2013 (percent and index of U.S. adults)

Read the full report: Nutritional Supplements in the U.S., 6th Edition https://www.reportbuyer.com/product/96420/Nutritional-Supplements-in-the-US-6th-Edition.html For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: query@reportbuyer.com Tel: +44 208 816 85 48 Website: www.reportbuyer.com

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