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Nurses' hand cream to be spread even further.

A HAND cream company whose products have been specifically designed for nurses has pledged to double the amount of freebies it gives out to NHS workers as part of its crowdfunding campaign.

Due to the number of times healthcare workers are required to wash their hands many nurses suffer from dry and cracked hands. Nursem's hand cream has been designed so that it can be used by nurses and midwives while working on hospital wards.

The company initially wanted to raise PS20,000 on Crowdfunder to finance its first batch of products. But now the firm has raised its target to PS25,000 after a successful campaign.

As an incentive to backers, every time a donation is received Nursem sends a bottle of its hand cream to the backer and a nurse.

With three days to go before its campaign ends, Nursem has received PS23,158 towards its project. To help it raise the remaining cash the company has promised to double the amount of freebies it hands out to nurses for every new pledge.

Explaining the changes to its backers on Crowdfunder, the Nursem team said: "We can't quite believe it! Massive thank you to everyone that has pledged so far and helped us begin our mission to give free hand cream to nurses and midwives.

"For every new pledge, we'll give twice as much free hand cream to nurses and midwives, if we reach our stretch goal of PS25,000."

The extra freebies mean that those that pledge PS10 to the campaign will receive a 75ml tube of Nursem hand cream, while two tubes will be sent to UK nurses. Those who pledge more can receive other products such as handwash or an SOS salve.

Nursem has been created by husband-and-wife team Jonny and Antonia Philp. They came up with the idea after Antonia, a nurse, was forced to take two weeks off work with contact dermatitis on her hands.


Jonny and Antonia Philp with their hand cream for medical staff

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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Jun 23, 2018
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