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Now that's Italian.

Pinnacle Foods has expanded its Wish-Bone salad dressing brand to include two additional Italian dressing lines.


Wish-Bone E.V.O.O. was created from chef-inspired pairings and features a higher amount of extra virgin olive oil than most mainstream dressings, according to Pinnacle officials, is high in antioxidants and contains beneficial fatty acids, as well as vitamins E and K. Wish-Bone E.V.O.O. is available in five unique varieties, developed through culinary research and consumer exploration: Garlic Basil Italian, Roasted Red Pepper, Lemon Herb, Sundried Tomato and Caesar Vinaigrette.

According to Pinnacle officials, the restaurant-inspired dressings combine Wish-Bone's restaurant heritage with full-flavored ingredients for an at-home indulgent dining experience featuring unique combinations of artisan cheeses, herbs and oils. WishBone Ristorante Italiano is available in four varieties: Signature Italian, Creamy Peppercorn i Caesar, Garlic Parmesan Vinaigrette and Roasted Garlic Balsamic.

All are packaged in 12-ounce plastic bottles with a suggested retail price of $2.99.

"We want to make high-quality ingredients and gourmet flavors available and affordable in the mainstream salad dressings category," says Mark Schiller, executive vice president and president of Pinnacle Foods, based in Parsippany, NJ. "Consumers are looking to make the best salads, and having the best salad dressings made with the best ingredients helps them achieve that."

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Title Annotation:IN THE AISLES
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Jul 1, 2016
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