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Now it's OAPs who are fizzing.

IRN-BRU are in trouble again - this time with pensioners.

In the past, they've fallen foul of women's groups over their tongue-in-cheek ad campaigns.

Their new poster features a close-up of a wrinkled, almost-toothless old woman's face, alongside the words: "Give me your Irn-Bru or I will snog you."

Age Concern Scotland, who claim to have been flooded with complaints, say it is demeaning to the elderly.

Spokeswoman Linda Dunion said: "This simply compounds a stereotype which is becoming more common in advertising that old people are physically unpleasant. This is unfair."

But a spokesman for Irn-Bru makers AG Barr said: "We would hope people take the advert in the humorous way it is intended."
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Publication:Daily Record (Glasgow, Scotland)
Date:Jul 20, 2000
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